McDonald's has really sell hamburgers and fries?

What we really sell McDonald? And what about Nike? I know what you think. Do you think what the world needs to understand McDonald's and Nike's marketing strategy for the wealth to do with the building? As you can see in this article are to understand this has something to how well you build wealth.

So, what is to sell McDonald?

If successful hamburger, fries and milkshakes guess again.

Their Second Guess is probably wrong. Cause I know about marketing today's obsession with marketing "lifestyle", most people believe that McDonald's sells a feeling of comfort and atmosphere of families. Just look at their Happy Meals, the creation of Ronald McDonald, the promotion of Disney tie-ins and they "deserve a break today" jingle. But again, if that thought, it would be wrong.

Plain and simple, McDonald's sells real estate. In 1968> McDonald's serves only 1,000 restaurants. Less than 40 years later, he managed more than 30,000 restaurants and 2,000 new restaurants open each year. As I said, he sold real estate. If you still do not believe me, Ray Krok (the owner of McDonald's) right and business partner, Harry Sonneborn, once said, are in truth. We real estate industry "... The only reason we sell hamburgers is because they are the largest producer of revenue from which our tenants can pay usRent. "

And what about Nike? What do they sell?

Why has not a single factory Nike sneaker or a single person directly involved in the production of its sneakers on his payroll, is certainly not shoes. They outsource all stages of the manufacturing process, making them the largest percentage of its annual budget every year on marketing. Nike, the largest percentage of the allocated budget is overwhelming all of their drawings andMarketing. And what do they do?

This idea of the Nike factory. Nike sells dreams, pure and simple.

Before Nike paid Michael Jordan more money than he ever know what may have been the shoes on each child when he wanted to go to this school Adidas. Nike were what helped the children if they could not afford Adidas. At that time, Run DMC cut a track called "My Adidas", not "my Nike. Adidas has the respect of hip-hop community, not Nike.If Nike realized that was the key to success, does not sell shoes, but the concept that would wear Nike is a better athlete, would be stronger, run longer, faster, offers greater resistance, they jump even higher " just like Mike ", only then began to sell more shoes than anyone else. In fact, before Michael Jordan took to promote their ideas, Nike was losing so much money that almost went bankrupt. In fact, this strategy has proved so successful that Nikealso a term coined for it.

They call this process "bro-ing" (Source: No Logo by Naomi Klein, p. 75). Would have their shoes on the game prototype urban Philadelphia, Chicago and New York, approach to take the kids to say "Hey bro, check your shoes to a buzz around it for construction (the stuff is too good to ever do.) Nike designer Aaron Cooper said that when he went to a consignment "bro-ing" of Harlem in New York City, the children tell him that it was the NikeImportant in their lives. Number two was their friend. Nike decided by this time, they were going to "Bro" people to death. Since the decision, Nike, Adidas have long been regarded as "him" substitute among the trainers "in-crowd."

So what the world of major investment firms to sell?

The big investment firms employ some very smart people, too. They understand that the sale of a client of a dream and reality, not to accumulate more wealth. So I'm notGroped to sell large returns, even if the number one, what every investor wants. How else can one explain why the majority of companies always say they do not expect more than 6% to 10% return for the year most of your stock portfolio? Those dreamy sound back to you? Because if this was their big marketing campaign, how many private wealth management clients you might think?

Can you imagine a slogan: "Why will the 8% a year"?

Somehow IDo not think that slogan would drum up much business. Thus, the global investment houses, such as McDonald's and Nike, have instead found a way to sell something else. Because they are not interested in gaining more than 6% to 10% a year for you, and this concept could never be sold like a dream, sell the trust, and in the case of a post 9-11 America paid, sometimes shamelessly sell national pride. Only some of the slogans they lookbe used.

Prudential. "To grow and protect your assets." Merrill Lynch. "We are bullish on America." And Goldman Sachs: "We stress teamwork to do what we do."

The message was always: "Trust us, because we know what we do because we are the authorities, if we do not, you can earn more than 6% to 10% a year, then surely it will not be able to better. Just doing. "And in the case of Merrill Lynch's slogan" We are bullish on America "if this is true, I have aLook at their stock portfolio of the CEO half of 2006 and see exactly how much of its portfolio in equity markets in the United States is bound.

A simple way to determine what is the core of a company not to read their mission statement, but look at what the company money and spend all their time doing. McDonald's spend all their time and money to build new restaurants. Conclusion: McDonald's # 1 goal is to sell as much as through the sale of property, allowingtheir tenants pay their rent - Fast Food. Nike spends all their time and money developing new marketing campaigns and has not even a single employee is not on their payroll, direct their shoes. Conclusion: Nike # 1 goal is to build the strongest possible message that the Nike brand, the "it" to promote their brand.

And the global investment firms are spending all their time and money training their financial adviser how wealth is no longer how to collect to make more money for their clients. If youI'm really skeptical of this just to name a financial adviser and ask him (or her) as he spends all his time every day. Ask him (or her) on an average day, describe and calculate the amount of daily activities that are actually against the return of your portfolio, how much of each day in activities that are spent to maximize the amount of additional spending to maximize assets collected for the company. And therein lies the answer.

Almost all global investment firms' # 1The objective is to transfer as many assets as they are not able to gather, to maximize the return on your portfolio.

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