Creating brand awareness is crucial to your online advertising strategy

brand advertising is really just for big brands? McDonald's, Coca-Cola, Apple ... who pay for banner ads on Web sites and sparkling billboards along the road. Not to mention sexy TV commercials. What is your business online? Guess what '... You need to invest in brand advertising. Surprised? Continue reading.
Spend all your advertising efforts on paid search (eg Google) to get traffic to your website is crazy. Okay, maybe not crazy ... but very, very expensive. This is why everyone tells you tosearch engine optimization (SEO) of your website. In this way, your site will appear in 'natural' search results when a prospect of a keyword of interest. And that has enormous natural search clicks are free!
But while most people click on sponsors is based on ranking (which is why marketers have to show off the number one), many are based on a natural search listing for the brand recognition OK. He says the brand recognition on the big if you want to increase the probabilitythat the prospect clicks on an ad research. This is particularly true because research shows that people click on natural search results over 70% of the time!
Not convinced of the importance of brand recognition? Then let me say it another way: people are more from a brand you've heard.
Here are some ways to create brand awareness for your business online:

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