Book Review - McDonald's Behind the Golden Arches

The book,"McDonald's Behind the Golden Arches", by John Love is an intriguing book on how Ray Kroc took an existing restaurant and created a franchise system that is emulated and duplicated around the world. McDonald's epitomizes success and familiarity. On my personal travels around the world, my wife and I have found McDonald's to be similar (almost exact) in France, Philippines, etc.

This book gives a detailed account on the success pattern of the McDonald's franchise. The secret behind its immense success is Ray Kroc. Who was Ray Kroc? Where did he get the name of McDonald's? What did he do differently to make this restaurant chain succeed? These and many other questions are explained in the book.

McDonald's was a single hamburger restaurant in San Bernardino, California. It had a simple menu of burgers, fries, sodas, and milkshakes. Its operational functions were simple. Its marketing functions was non-existent- just word of mouth. It was owned and operated by the McDonald brothers (hence the name). Ray was a milkshake salesman who was fascinated that this restaurant ordered many milkshake machines from the company he worked for. When he went and observed the operations at McDonald's, he wanted to create more of these restaurants. The book depicts that the McDonald brothers were happy with the local operation and did not want to expand.

Ray Kroc was fascinated with the simple operation at McDonald's. The simplicity of its menu and uniformity of its workers and other operations made it a possible duplicatable process. Then, Ray Kroc made a deal with the McDonald brothers to expand the restaurant beyond its local restaurant. He opened the first new McDonald's restaurant in Des Plaines, Illiinois in 1955. How was Ray able to raise the capital and money for this new restaurant? This is where the story gets interesting. He expanded upon the concept of franchising. Though he gave opportunities to other people through franchising, he still had control on whether they could get more franchises. He wanted to make sure that they duplicated the simple menu, kept high cleanliness standards, did not add or take away from the menu, etc. Ray Kroc demanded and expected duplication and cleanliness.

There are many interesting stories on who and how they became franchisees. Ray Kroc wanted franchisees who were profit motivated. One interesting story was a franchisee named George Bell. He wanted to add to the menu which Ray Kroc was against. Instead, he opened his own franchise named Taco Bell. Ray Kroc did not break even until many years after creating more and more franchises.

This is a book about determination, perseverance, and duplication. It is not about hamburgers rather its about the people and the system of McDonald's.

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The Golden Arches - How McDonald's Demands a Firm Financial Backing to Franchise

The golden arches, the fries, the burgers and Ray Kroc are what most people think of when they think of McDonald's. The name is a brand that's known around the world. So many people flock to McDonald's everyday for food by themselves or with their families. So many potential Entrepreneurs want to put their name and their money in this seemingly guaranteed franchise. However many don't know the process and most don't realize the amount of work and money that's involved in getting the golden arches up and running. This is why I will provide information on McDonald's franchise opportunity and all that it requires from day 1 of interest to the grand opening of a site.

Entrepreneur.com makes a list every year of the top franchises in America. To be put on this list the franchise has to fulfill several requirements from cost of franchise to future ROI. In this list they like to highlight the top 10 and since it's inception McDonald's has held in the list. Currently it's ranked #2 only to Subway, this might come as a surprise but studies are showing that many Americans are beginning to alter their eating habits to a more health conscious diet. In doing this many American's are trying to sway away from the grease of fast foods.

However McDonald's holds a firm second place. Now that we know where this brand stands you might want to know the process of becoming a franchisee. First of all, as a heads, up the process is quite lengthy and very selective. So many people want the name because of the perceived notion that with McDonald's you can't go wrong. First they want prospective franchises to have business experience and a substantial sum of liquid capital. Once your able to fulfill those requirements then you must proceed through a variety of steps that include suitability, site approval and lastly McDonald University. This is where you will learn all about the company and where you will learn how every job is done in relation to a restaurant. Once all that is done then you can get to the hard part, the money.

Since McDonald's knows that with their name the franchisee will make a considerable amount of money in the future they make you pay a hefty cost upfront. One must have at least $250K of liquid cash. Once they have that then they will need to have access to upwards of 1.5 million dollars in order to get the entire operation going. Once everything is financed and your restaurant is open and going you will then have to pay a recurring royalty fee of anywhere between 10-15%.

The cost is quite large upfront for McDonald's but once your restaurant is up and going studies show that franchisees earn upwards of $250K and more in earnings. To make that even better studies also show that 8 in 10 franchisees own more than one location. Furthermore McDonald's is a great franchise to have but the major setback is that it can cost an enormous amount of money.

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Great coffee at the Golden Arches

If you made a cheeseburger or a couple of Happy Meals access for children at the golden arches, you can have a really good cup of coffee, its staff of Newman. If the fast-food cafes in the past have avoided, you now have a pleasant surprise! No taste of burnt rubber or burnt in the plastic cup. It is a cup of coffee, not a bitter brew that sits on a warmer for hours, is intended to take his place.

Now, McDonald's USA, has extended a previousAgreement with Green Mountain Roasters for the holding of origin, roast and package their own organic coffee from Newman for more than 600 of its restaurants in Massachusetts, Connecticut, Rhode Island, Vermont and New Hampshire, Maine and Albany, New York

Enjoy coffee with full flavor and body and stay there is both light and medium roasted coffee mixture. There is a roast decaf, if your coffee without caffeine, such as shooting and you can even coffeeicy. There are three types of iced coffee: Hazelnut, Vanilla, and Caramel. Imagine a highly refreshing cup of coffee or iced hazelnut caramel, the sweetness and flavor of these obsolete. Perfect on a hot summer day!

Newman's own organic coffee is raised without chemicals or pesticides, and Fair Trade Certified. Says Nell Newman, Co-founder and CEO of o0f Own Organics Newman, "It 's been gratifying to see consumers embrace our organic coffee and we hope to continueGrowth. "In 2002, Nell and Paul Newman was connected to Green Mountain on a trip to Guatemala, Nell has seen firsthand the efforts of workers to increase production of organic coffee in a sustainable manner, said that before his visit .. " That 's what a bed with him and see pictures, but is very different, are real and experience for themselves. I have the passion of these people who have spent so much time and effort never seen their organic crops. Makesto sell everything we do for their coffee is worth it. "

All Newman's own organic coffee farmers is fair trade coffee are usually members of cooperatives and getting a fair share of the sales prices of certified coffee means. Fair Trade farmers earn most cases 3 to 5 times more than the farmer who sells coffee beans, traditional intermediaries.

Larry Blanford, President and CEO of Green Mountain Coffee Roasters said, "When we began ourRelations with McDonald's, in 2005 our goal was to York, the highest quality coffee to customers in New England and Albany, New. We hope to continue working with McDonald's to provide a selection of good tasting coffee. "

Well, the Newman's Own organic coffee fans have started calling McDonald's to launch this wonderful coffee service in all its restaurants - nationwide!

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Walk through the golden arches

Job seekers need not worry. McDonald's locations around the world and employment opportunities for all types of people. The American icon is one of the largest fast food chains and an employer with more than 400,000 workers. Before completing a request, would be a good idea to find out what kinds of jobs are there to McDonald. Some positions are entry level while others require a little 'experience in customer service. Pay ranges from minimum wagea violent content, according to the place of location, and experience. The chain is recruitment of workers in two capacities:

Crew Member - This type of service to customers and staff cook several different foods. Team members are responsible for food preparation, cleaning operation of cash registers and a restaurant. Each working behind the counter can be assigned to a crew member on a given day. Recovery may be the minimum wage and a number of benefits free meals and uniforms, available to crew members.
Management - Shift leader, manager and assistant restaurant managers to form the management team in place of a typical McDonald's. Crewmembers experienced transported round leader, then assistant manager, and so on. Each level of management has some interaction with clients and fill the tasks of each crew member if necessary. Managers are also administrative tasks such as hiring, firing, scheduling and motivating crew members.manager> McDonald's can have a substantial salary and receive a generous package of benefits including health care is a 401 (k) and paid time off.

Once you decide on a location, it is time to apply. Once completed, obtain the application form to your local restaurant for your career and run. For added convenience, you can also on-line with the company in a matter of minutes. Whichever method you choose, good luck to find a job, and remember agood first impression.

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The golden arches - McDonald's calls for a society of financial support to Franchisees

The golden arches, french fries, hamburgers, and Ray Kroc are what most people think, if they think of McDonald 'The name is a brand that is known throughout the world. So many people flock to McDonald's every day for food for themselves or their families. Many potential employers want to put their name and money in this game seemingly guaranteed. But many do not know the process and most do not know how much work and money, participation inWhere are the golden arches and running. For this reason I will give information about franchise opportunities at McDonald and everything that takes place from one day of interest to open a.

Entrepreneur.com makes each year a list of top franchises in America. To answer this list of franchises should be more requirements, the costs of future franchise ROI are provided. In this list up to 10 to mark the upper and as foundation McDonald 's has decided tothe list. Currently only # 2 Platz U-Bahn, this could be a surprise, but studies show that many Americans are beginning to come to change their eating habits for a healthy diet. And many Americans trying to escape from the domination of fast food grease.

However, 'McDonald's has a permanent place. Now that we know where this brand could be useful to know the process of becoming a franchisee. It 's like the first part until the very processlong and very selective. So many people want the name because of the perceived notion that the McDonald's can not do anything wrong. First, they want the experience potential franchise-to-business and a substantial sum of money. Once able to meet these requirements, then you have to go to college through a variety of steps, and selection, site admission Finally McDonald. Learn all about our company and where we learnEach order consists of a restaurant. After all, what happens then you can get the hard part, money.

McDonald's knows that the name of the franchise will continue with it a considerable amount of money you are paying a heavy cost in advance. One must be at least $ 250K in cash. Once they need access to more than $ 1.5 million to bring the whole operation in motion. Once everything is supported and yourThe restaurant is open and then go to a fee applicant to pay somewhere between 10-15%.

The costs are quite large in advance for s restaurant 'McDonald is only when you create and ongoing studies show that the result of affiliates earn upwards of $ 250K and more. To do even better this study also show that 8 out of 10 affiliates more than one location. In addition, the McDonald's franchise is a great to have, but the major setback is that there is an enormous amount of costmoney.

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Fallen Arches

Director Eric Fleming. A mockumentary representation of Ronald McDonald as washed up, bitter drunk. Shot on 35mm over a weekend shortends by the Farrelly Brothers film, Kingpin. ... mockumentary mcdonalds Ronald McDonald

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