Marketing strategies adopted by McDonald's and the perception of consumers against the Fast-Food

Summary

In recent years the Indian economy changed substantially, market changes with multinational companies and a variety of products had flooded learned. It 'been a sudden revival of the Indian economy and the exponential growth in some sectors. Today, companies are working in a war zone of rapid development of competition, technological advances, new laws, trade policy and customer loyalty managed decline.

In today's world of wild wildCompetition, customer satisfaction is very important not only to exist, but also excel in the market. today's marketplace is enormously complicated. survive in the future market, the company must not only maximize their profits, but must also meet its customers and should try to build from there.

The project entitled "Strategies for international marketing and commercial strategies adopted by McDonald's is the analysis of the level of service quality in the fast food.This project includes the level of service did the competitors of McDonald's and its. The survey was evaluated as the quality of the service sector in progress and the improvement that can be made for the carrying out of analysis.

market research study was conducted to bring the image quality of the service sector and the difference in the quality of service that is available on the market. Like what are the customer preferences of hospitalityprovided by the fast food.

After this a comprehensive, comparative analysis has been done and the conclusion was made in consideration of the detailed analysis of the results that have been raised by the research market.

Research objectives

The primary objective of this study was adopted marketing strategies, "Mc Donald's. This is supported by four sub-objectives whose achievement will lead to achieving the primary objective. It is: Includes
* To understand the marketing strategy of McDonald's in terms of alignment, positioning and marketing mix.
* In order to understand the perception of patterns of consumption and purchase in relation to fast food.
* To compare the quality of services of-a-vis competitors in McDonalds
* To find out the ways in which McDonald's can improve the quality of its service bring more satisfaction to customers and add value to their bottom oneLine.

Conclusions
* McDonald takes the share to this attribute from the customer with fast and friendly service.
* At McDonald received the order usually within 60-90 seconds after it is located. fast and friendly customer service is the philosophy of McDonald's. This is the great advantage of McDonald's restaurants with the other.
* Customer satisfaction is better than other competitorsMcDonald's is using. Comparing room management Nirula's hat is a better space management as McDonald's and pizza.
* The advantage of the other McDonald Restaurant) Ambiance ii) the conduct of employees III) Clean and iv) price.
* The price and quality of service factor is now wanted by the customer. This is an edge to McDonald's and Pizza Hut on Nirulas.

Limitations of the study

1. SomeRestrictions have been associated with the work of the project.
2. 100% response rate was not found of those interviewed. Some Ness bias measure was because of brand loyalty in answering questions.
3. possible distortions such as the decline in consumer confidence, leaders, etc.
4. Lack of interest of respondents was one of the main problems.
5. The geographical expansion of this study was to assess the market limited only to Delhi.
6. The researchers looked for a bird's eye view of thisentire spectrum of the Indian market of small appliances.

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Product placement (and have a place in the minds of consumers)

Depending on who you talk, the placement of marketing is a phrase that many different meanings, it has many different marketers. I define the positioning as the way in which the customer your product maps in their heads than similar products available to them.

Let me explain in detail.

(I am now able to consider in Australia so some of these brands or not aware, but I'll do my best to be universal) In the passenger car market, we map in our heads, such as positioningit may seem.

Status Symbol / luxury Mercedes Benz / Lexus Drivers serious: Serious BMW Sport: Porsche Safety: Volvo family: Holden and Ford (6 cylinder) buy: Toyota Affordable Europe: economic Volkswagen Hyundai Hoon: cut everything with the holes in the hood Wheels Large and strong as the muffler. (Suburu seem very popular in this group.)

You get the idea start?

Of course not as simple as that card. We can add other variables to create a "position" for us.These variables can have sex, age, location, personal aspirations, budget and so on.

For example, in Australia, such as women driving a sedan (like a VW Golf), it is easy to load into the basket in the boot (or trunk if you're in America).

Then, positioning Volkswagen Golf might be:

"Affordable European women who shop"

Let us know how easy it is affecting your stance and I will look like one of my favorite current useExamples of McDonalds.

What is the McDonalds on the average person? Well, it was a burger place, and that's how we saw it all in our heads. That was very powerful, because they were a McDonald's hamburger popular takeaway food and McDonald's was the first major hamburger joint and the property "position" in our minds. If you thought burgers - think McDonalds.

The marketing department of McDonald's reinforced this perceptionfor us - through television and other media. We have them - and we have attributed to the ownership of McDonald's hamburgers.

E 'is powerful because consumers do not really like to think of everything - and if I mind are as powerful as McDonald's and their "place" in the consumer, make it easy for the consumer. They know just what to do and you walk the course.

Here in Australia, Bill McDonald the same - you might think, in responsethe growing negative perception of the quality of food and general concerns about obesity community.

E 'recently released "Roll Deli. But hey, says the consumer is not so, the subway system? It has chicken nuggets on the menu. Hey, it's not KFC? And some of their stores have to sell McCafe coffee and a muffin . Hey, it's not Starbucks?

So again, where McDonald's had a very clear position in 'the minds of consumers there are people who are trying to be all things to andThe first rule when it comes to branding, not all things to all people - you will fail.

Ask consumers to think about your brand and ask them to shift quantum leap in their perception of your brand (as well cared for, that in all the years) is a massive ask. From the website of Hamburg, around which everything from one place to give children a place for adults, a "fast food" perception tell us that health problems? McDonalds is serious.Its consumers are not to receive it.

The three steps to create and communicate a position.

1. Before you think about your product on the Internet. When you create the positioning for the product, you have to think now the characteristics of the product (car attributes include safety, durability, speed, comfort and so on).

The best way to find out what is the most important attribute is to ask questions of potential buyers. What do you think your customersProducts? What is the most important attribute for them? What would compel or persuade them to buy the product via an alternative?

(If you are trying to advertise or promote your product, you can also ask where to find information on products, and which language to use when talking about them.)

2. Select the attribute that best for your product. The rules are that if you are the first product on the market in your category, you can have a choice of "possession"each attribute that you can position your product against, and would like to choose the most important attribute for that product with respect.

But if you're not the first product in the category have different rules.

The rule of the trailer is the opposite of the leader to be done to offer the consumer a real alternative. (Think black versus white MP3 i-Pod).

It 's a very rare opportunity to copy your competitors and win.

3. Now, tell the worldFinally, with a position is half the battle. The other half is the way to communicate this position with consumers.

All brands and products have a personality. The elements of a personality are bought its name, packaging, pricing, advertising and what it does and where it is. His personality is ultimately his image.

Once elected, each element of your brand must be consistent with your chosen image. You do not already use the old style no logo on a product "modern"packaging "Boring" on a product "exciting" ... and so on.

Everything must be in line (and stay that way), so as to avoid the temptation to place your mark on a regular basis - you'll only confuse customers.

As you pull all promotional activities, each piece should reinforce that brand image promotion. If not, should not be issued or accepted by you.

If you are the first in the product category, should include a guide to its positioning statement. "Thethe first (whatever) for (that) "" Fastest Growing (whatever) "" The largest supplier of (whatever) "" America's No. 1 for (anyone). "

Seating for large items for sale or check out my bio to www.fionamackenzie.com.au

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How to position the product (and its A Place In The Mind consumers)

Depending on who you talk, the placement is a marketing phrase that has many different meanings to many different marketing. I define the positioning as the way the customer in mind your maps produced comparable products available to them.

Let me explain further.

In the passenger car market (now remember I'm in Australia, so some of these brands or may not be familiar to you, but I will do my best to be universal), we map in our heads how to positionmight seem.

Status Symbol / luxury Mercedes Benz / Lexus Drivers serious: serious BMW Sports: Safety Porsche family Volvo and Ford Holden (6 cylinders) Affordable: Toyota Affordable Europe: Cheap Volkswagen, Hyundai Hoon: Anything with holes in the hood , large cutting wheels Mag and strong fumes. (Suburu seem very popular with this group.)

You get the idea start?

Of course not as simple as that card. We can add other variables to create a "position" for us.These variables can have sex, age, location, personal aspirations, budget and so on.

For example, women in Australia as a sedan (like a VW Golf Drive) as it simple to load the cart into the trunk (or trunk if you're in America).

So it could be the Volkswagen Golf Positioning:

"European women that convenient store"

We also illustrate how easy it is to damage your ranking and, look, I shall use one of my favoritesExamples of McDonald's.

What is McDonald's, the average person? Well, it used to be a burger place, and that's how we all saw in our heads. This was very powerful because McDonald's hamburgers were a popular food and takeout McDonald's was the first major hamburger joint and "felt" the situation in our heads. If you thought you thought hamburger - McDonalds.

The marketing department of McDonald's reinforced this perceptionto us - through television and other media. We did - and we attributed to the ownership of McDonald's hamburgers.

It was powerful because consumers do not want to think about anything - and if you do something as powerful as McDonald's and "own" place in the consumer, make it easy for the consumer. They only know what you do and you will go to the place.

McDonalds here in Australia is changing - one might think in reactionthe growing negative perception of the quality of food and general concerns about obesity community.

It 'was recently published rolls "Deli". But hey, says the consumer is that the subway? It has chicken nuggets on the menu. Hey, is not that KFC? And some of their subsidiaries have a McCafe sell coffee and muffins. Hey, is not that Starbucks?

So again, where McDonald's had a very clear position in consumers' minds and try to be all things to all menThe first rule when it comes to branding, which is not all things to all people can not - yes.

Ask the consumer to think of your brand and ask them to shift quantum leap in the perception of your brand (as well cared for, you in all the years) is a huge demand. From the website of Hamburg, around which everything from a place the children a place for adults, from a "junk food perception to tell us that they are healthy? McDonalds is in serious trouble.Consumers should not receive them.

The three steps to create and communicate a position.

Just think of your first product attributes. When you create positioning for your product, you need to think through the characteristics of the product of (car attributes include safety, durability, speed, comfort and so on to start).

The best way to find out what is the most important attribute is to ask questions of potential buyers. What do you think your customersQuestion? What is the most important attribute for them? What would compel or encourage consumers to buy the product through an alternative?

(If you are looking to advertise or promote your product, you might also ask where they search for information on these products, and what language they use when talking about it.)

According to Select the attribute that is best for your product. The rules are that if it is the first product on the market in your category, you can have a choice of "possession"each attribute that can be positioned against the product, and you know want to choose the most important attribute, refer to this product.

But if you're not the first product category, different rules apply.

The rule of the trailer is the opposite of the leader to be done to offer the consumer a real alternative. (Think black against white MP3 i-Pod).

It 'a very rare occasion that you copy your competitors and win.

Third time, tell the worldFinally, after the position is half the battle. The other half is how to communicate this position with consumers.

All brands and products have a personality. The elements of personality are the property of their names, packaging, price, its advertising and what it does and where it was purchased. His personality is ultimately his image.

Once selected, each element of your brand must be consistent with the chosen image. You do not have a logo on an old style "," modern product and not"Packaging a product Boring" interesting ... and so on.

Do Everything must be in harmony (and remain so), so the temptation to change your brand image regularly - you will only confuse customers.

What should I roll all promotional activities, each piece to promote the brand to be strengthened. Otherwise, it should not be issued or accepted by you does.

If you are the first product category, you must include a statement on leadership positions. "Thethe first (whatever) for (that) "" Fastest Growing (whatever) "is the largest supplier of (any)", "America's No. 1 for the election (whoever)".

Stay engaged to items of business more or check out my bio to www.fionamackenzie.com.au

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