Branding Yourself to increased profitability
Successful real estate agent know the importance of branding their
Identities into the consciousness of the communities in
where they live, like the big guys, Pepsi, McDonald's,
Burger King, and other companies that we are familiar with and come to
trust.
Why is branding important? Think about it! If you are a
Soda buy an unknown off-brand, just because it
cheap?
Or reach for a Coke? I'm a Pepsi man myself, but you
get my drift!
And whyYou know that? Because there is solace in
Familiarity and you know what you get when you buy
it.
We spend mega bucks on brand-name products, just because
We have inundated us with their marketing campaign messages.
Do not believe me? Try this! Quick, who said: "As you
Way, "" soup and sandwich, soup and sandwich, "" Oh, I wish I
was a ____ ____ ____, that is what I really want to Be ... .
Point made!
People support businesses and productsthat they
comfortably familiar, even when the familiarity is
based solely on the marketing campaigns, while avoiding the
Unknowns.
The same is true for homeowners want to list features of true
for sale with brokers. Unless there is a
compelling reason to do so they do not go to the list of their
Property with a rookie agent, or the worst is yet to someone who's
have been in the industry for years, but who has not really
in the industry. Know what Idoes this mean?
Now we can not like, but we understand it. However, it is
difficult for newly licensed and even some veterans
Real estate agent to make a living selling real estate, because
them.
How does this affect you? It does not apply if you
Thousands of dollars and can afford a couple of years to get
furthermore.
But if you're relatively new to the profession and have
limited resources, you may have only one problem.
Founded have agentsalready put in time and money
Care of their images, and if people in their
respective communities want to buy or sell real estate
think of them - not you.
So, what can you do about it? Many actually, but now
I will concentrate on one thing; agriculture prospects.
Why? Because if it is handled properly, you can easily have hundreds of
Cards, letters and other marketing materials in the
Hands of known sellers and potential buyers allMonth.
Simply put, the more people you sooner you
Brand itself as a representative worthy of consideration. Anything
is short for whistling in the wind.
Take a moment and you honestly do you assess your situation. How many
Contacts You are currently on average - daily, weekly,
month?
Are they random contacts (shotgun approach) of people who
could be interested in your services, or with real prospects
aware that services need now (laser beamApproach)?
A good real estate listing system can help you to put on a fast
Title to gain brand awareness in your community
Months but years. And it can cost you thousands of
U.S. Dollar to be implemented.
Let me, however, that you avoid systems that appear to be
complicated, or that are hundreds of pages long. If it takes
Days and weeks to read, understand, whose truly
Products bored and read to completion, anyway? Not
me!
Also, consider the following before you go for a
particular listing system.
1. It comes back with a satisfaction money-back guarantee?
2. If you buy on-line is the name of a contact person and telephone
Number of easily accessible on the website?
3. You can reach anyone or get a reply when a message
please call before purchasing?
If the answer to any of the above is a resounding "no"
I suggest that your credit card back into your
Pocket and continue looking for one.
Proceed with caution, but proceed as you need a system that
that you will gain a competitive advantage.
To summarize, a good real estate listing system to help you
brand yourself relatively quickly. So, you do so as soon as
They can to claim your share of the market!
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