Scratch Off Card Promotions

Scratch-off cards are an ideal promotional and marketing tool in our fast-paced modern world.
Scratch-off cards can be used in a wide array of promotional, marketing, and fund raising areas, including sporting events, trade shows, employee rewards, school activities, church fund raisers, political or patriotic activities, and matters related to money or the promotion of your business.

The idea behind scratch-off cards is to provide an eventual benefit or potential reward to card carriers who scratch off their card, giving people an added incentive to participate and do business with you.

One of the most well-known and successful instances of the use of scratch-off cards for private enterprise is McDonald's scratch-off Monopoly game contest, in which purchasers of McDonald's food products receive a scratch-off game card that gives them the possibility of winning a wide array of prizes, a few of which are very large financially. The more a customer patronizes McDonald's, the more chances she has to win something via scratch-off Monopoly cards.

You can also use scratch-off cards, too to give customers at your business a free product or a discount off of a regular purchase price after they completely scratch off a card that rewards them.

Another highly effective aspect of the scratch-off card is its ability to be used to keep a "secret" and then reward the owner of the card with a surprise. This is part of the effectiveness of the above mentioned McDonald's Monopoly game promotion. People love mysteries and a great many of us have that gambling spirit!

In the Autumn of 2006, Denny's restaurant issued over 49 million scratch-off cards in a partnership with Coca-Cola in a "Race-In-to-Win Sweepstakes" that also featured top NASCAR drivers. The promotion was highly successful, and it worked because it had a target market (NASCAR fans and drinkers of Coke) while giving an added incentive to an already robust customer base (people who eat at Denny's).

Smaller businesses that specialize in making scratch-off cards can often be more beneficial to you than the bigger printers. The smaller scratch-off experts are filling a niche and can often take the time and provide the expertise in helping you develop a targeted, customized scratch-off card promotion.

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