Name Tag Design - 5 Easy Tips for An Effective Layout

Tip #1 - Select crisp clear fonts--that go well together.

While the font you choose for staff names vs. company names should complement one another, using different fonts will draw your customer's eye to both. Clean lines, not clever squiggles, are the way to go to make your content visible, and readable.

Considering ALL CAPS? Resist temptation. There are other, and softer, ways of getting your customers' attention.

Tip #2 - Play around with bold, standard, and italic formats.

Formatting typefaces and font size go a long way towards customizing the look and feel of your name tags. Typically, staff/employee names tend to be bold, with their titles printed just underneath in either standard or italic format. The key here--using the right, and right amount, of contrast to highlight the information you want your customers to see.

Tip #3 - Versatility is your ally in laying out your name tag.

Most often, a company name and logo is placed at the top of a name tag, with names and titles appearing just underneath. A classic layout that gives a clean presentation of your company identity.

However, there are options aplenty. If you'd prefer, put your company logo on the left or the right of your name tags to give it a different emphasis.

Tip #4 - Pick a size to complement your content.

No one likes crowds, not even name tags. Consider how much space your content needs, then customize your name tags' heights and widths. By including enough "white space," you'll give your name tags a readable effect--that's pleasing to the eye.

Tip #5 - Use color for emphasis, or to impress your company's image.

Think of any of the big brands, and you'll likely see them in full color--McDonald's, BP gas, Target, etc. Likewise, name tags can incorporate a wide range of colors. If your logo is particularly colorful, using a white background to your name tags will make it stand out without clutter.

It's good to have choices. Used together, your design and layout choices give you name tags that keenly and uniquely demonstrates who your company is, and what your company is about.

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