Showing posts with label Effective. Show all posts
Showing posts with label Effective. Show all posts

Cash Register Shortage Control - Is Mandatory Payback Effective?

The high school senior was so excited about her upcoming school dance. Her dress was exquisite, and her shoes and purse matched perfectly. She was saving money from her job at the local fast food restaurant to pay for all she needed to make the event so special. There were flowers to choose, a limo for her and her date and a few friends, pictures, and a whole lot of extras that would make the evening a long lasting memory. She had all her future earnings planned out for the next few weeks and earmarked for the special occasion. What she had not planned for was the inexplicable shortage of $20 on her cash till at work. The restaurant had a policy that all cash shortages had to be paid back. "Oh no!" she thought. "I didn't steal any money; what am I going to do? I need every penny I earn to pay for the dance."

Mandatory Payback Policy

When consulting with retailers and restaurant owners, the conversation will generally turn to cash shortages. A few have boasted they simply did not have cash shortages because of the policy they put in place. The policy required cashiers to pay back shortages in their tills. They further stated that shortages may occur once or twice, but after paying for the shortages, a cashier was not often short again. The shortages required no investigation, no investment of a manager's valuable time, no disciplinary action, and no complicated cash handling policies.

Policy Repercussions

So having investigated many, many cash shortages and implemented effective cash control programs for retailers and restaurants, paying back cash shortages is not part of the equation unless of course a thorough investigation was conducted, the cashier admitted to cash thefts and restitution was part of the resolution. Docking pay or having an employee pay the employer for cash shortages could result in the employee making less than minimum wage and jeopardize the employer of violating wage and hour laws.

Unintended Consequences

Making cashiers pay back shortages may also have an opposite effect of its intention. Suppose that the young cashier is making preparations to go to the special dance, as in the scenario above. She needs money for her gown, matching shoes, tickets, hair and make-up, and perhaps sharing the cost of a limo. It's all a great expense for the young lady, but she is budgeting carefully and every dollar she earns is allotted as she prepares for her special event. She is a very good cashier and even better employee. But, alas, her cash drawer comes up short. She didn't steal any cash from the till. A mistake in counting back change or mishandling currency may have been the problem. Perhaps there are other possible explanations. Maybe there was a mistake by a manager removing excess cash from her cash register. Maybe another cashier rang transactions on her register while she was on break and mishandled the cash - or stole it.

According to the rules, our cashier has to pay back the shortage. She panics because she envisions her perfect evening will be ruined. She can't afford to pay back the shortage. Could she ask for permission to not pay back the shortage? Sure. Could she ask someone to loan her the money? Yes. But, she is desperate. She decides to get the money back by methods she knew other cashiers were doing. They had been ringing fraudulent transactions and stealing money for longer than she had worked there and not one manager ever questioned them about it. They had bragged often about their "extra" money. She had always been disgusted with their cavalier attitude about stealing. She makes her decision. She would only take the amounts needed to make her dance special, - and then pay it back.

She rings fictitious employee meals, voids, refunds and price reductions and pockets the cash. She's stealing! It was so easy that she continues to take money far exceeding the amounts she had intended to pay back. The manager can quickly spot register shortages, but neglected the other parts of cash management. The thefts continue long past her dance and her cash drawer is never short - and she never pays it back. She crossed the line, and is now a thief. If caught she could be arrested.

Cash Management

This story is true, and has occurred at many retail stores and restaurants. A sound cash management program does not require cash shortages to be reimbursed. The incidences of cash shortage should be recorded in the performance history of the cashier. Cash management programs should include investigations of significant cash variances and implementation of progressive disciplines for each incident that require retraining when needed. Acceptable tolerance levels should be established for each component of customer transactions such as voids, refunds, price reductions, and no sales. Performance in these areas should be monitored and disciplines established for poor performance. Each time an exception occurs outside the acceptable level of performance in handling cash transactions the discipline is stronger. For example, the first time a cashier is short more than $3, a written warning is reviewed with the cashier. The warning includes heavier repercussions with subsequent violations that may lead to suspension and possibly termination. The concept is called progressive discipline. The warning puts the employee on notice that their performance is being monitored, that proper cash handling is important, and establishes documentation of poor performance. The idea is to change behavior.

Effective loss control programs contain these elements of cash management. They are fair and equitable, establish the "ground rules" for performance in cash handling, and provide accountability to those employees who may be stealing by manipulating transactions. Requiring the payback of cash shortages as the foundation of a cash management program does not adequately address poor performance in cash handling. It may even the cash tills, but does little to address exploiting the lack of cash controls.

By D. B. "Libby" Libhart, CPP

Culinary Institute Books Cooking Network Foods

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Cash Register Shortage Control - Is Mandatory Payback Effective?

The high school senior was so excited about her upcoming school dance. Her dress was exquisite, and her shoes and purse matched perfectly. She was saving money from her job at the local fast food restaurant to pay for all she needed to make the event so special. There were flowers to choose, a limo for her and her date and a few friends, pictures, and a whole lot of extras that would make the evening a long lasting memory. She had all her future earnings planned out for the next few weeks and earmarked for the special occasion. What she had not planned for was the inexplicable shortage of $20 on her cash till at work. The restaurant had a policy that all cash shortages had to be paid back. "Oh no!" she thought. "I didn't steal any money; what am I going to do? I need every penny I earn to pay for the dance."

Mandatory Payback Policy

When consulting with retailers and restaurant owners, the conversation will generally turn to cash shortages. A few have boasted they simply did not have cash shortages because of the policy they put in place. The policy required cashiers to pay back shortages in their tills. They further stated that shortages may occur once or twice, but after paying for the shortages, a cashier was not often short again. The shortages required no investigation, no investment of a manager's valuable time, no disciplinary action, and no complicated cash handling policies.

Policy Repercussions

So having investigated many, many cash shortages and implemented effective cash control programs for retailers and restaurants, paying back cash shortages is not part of the equation unless of course a thorough investigation was conducted, the cashier admitted to cash thefts and restitution was part of the resolution. Docking pay or having an employee pay the employer for cash shortages could result in the employee making less than minimum wage and jeopardize the employer of violating wage and hour laws.

Unintended Consequences

Making cashiers pay back shortages may also have an opposite effect of its intention. Suppose that the young cashier is making preparations to go to the special dance, as in the scenario above. She needs money for her gown, matching shoes, tickets, hair and make-up, and perhaps sharing the cost of a limo. It's all a great expense for the young lady, but she is budgeting carefully and every dollar she earns is allotted as she prepares for her special event. She is a very good cashier and even better employee. But, alas, her cash drawer comes up short. She didn't steal any cash from the till. A mistake in counting back change or mishandling currency may have been the problem. Perhaps there are other possible explanations. Maybe there was a mistake by a manager removing excess cash from her cash register. Maybe another cashier rang transactions on her register while she was on break and mishandled the cash - or stole it.

According to the rules, our cashier has to pay back the shortage. She panics because she envisions her perfect evening will be ruined. She can't afford to pay back the shortage. Could she ask for permission to not pay back the shortage? Sure. Could she ask someone to loan her the money? Yes. But, she is desperate. She decides to get the money back by methods she knew other cashiers were doing. They had been ringing fraudulent transactions and stealing money for longer than she had worked there and not one manager ever questioned them about it. They had bragged often about their "extra" money. She had always been disgusted with their cavalier attitude about stealing. She makes her decision. She would only take the amounts needed to make her dance special, - and then pay it back.

She rings fictitious employee meals, voids, refunds and price reductions and pockets the cash. She's stealing! It was so easy that she continues to take money far exceeding the amounts she had intended to pay back. The manager can quickly spot register shortages, but neglected the other parts of cash management. The thefts continue long past her dance and her cash drawer is never short - and she never pays it back. She crossed the line, and is now a thief. If caught she could be arrested.

Cash Management

This story is true, and has occurred at many retail stores and restaurants. A sound cash management program does not require cash shortages to be reimbursed. The incidences of cash shortage should be recorded in the performance history of the cashier. Cash management programs should include investigations of significant cash variances and implementation of progressive disciplines for each incident that require retraining when needed. Acceptable tolerance levels should be established for each component of customer transactions such as voids, refunds, price reductions, and no sales. Performance in these areas should be monitored and disciplines established for poor performance. Each time an exception occurs outside the acceptable level of performance in handling cash transactions the discipline is stronger. For example, the first time a cashier is short more than $3, a written warning is reviewed with the cashier. The warning includes heavier repercussions with subsequent violations that may lead to suspension and possibly termination. The concept is called progressive discipline. The warning puts the employee on notice that their performance is being monitored, that proper cash handling is important, and establishes documentation of poor performance. The idea is to change behavior.

Effective loss control programs contain these elements of cash management. They are fair and equitable, establish the "ground rules" for performance in cash handling, and provide accountability to those employees who may be stealing by manipulating transactions. Requiring the payback of cash shortages as the foundation of a cash management program does not adequately address poor performance in cash handling. It may even the cash tills, but does little to address exploiting the lack of cash controls.

By D. B. "Libby" Libhart, CPP

Caramel Recipe Books Cookie Recipe Cooking Network Foods

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Name Tag Design - 5 Easy Tips for An Effective Layout

Tip #1 - Select crisp clear fonts--that go well together.

While the font you choose for staff names vs. company names should complement one another, using different fonts will draw your customer's eye to both. Clean lines, not clever squiggles, are the way to go to make your content visible, and readable.

Considering ALL CAPS? Resist temptation. There are other, and softer, ways of getting your customers' attention.

Tip #2 - Play around with bold, standard, and italic formats.

Formatting typefaces and font size go a long way towards customizing the look and feel of your name tags. Typically, staff/employee names tend to be bold, with their titles printed just underneath in either standard or italic format. The key here--using the right, and right amount, of contrast to highlight the information you want your customers to see.

Tip #3 - Versatility is your ally in laying out your name tag.

Most often, a company name and logo is placed at the top of a name tag, with names and titles appearing just underneath. A classic layout that gives a clean presentation of your company identity.

However, there are options aplenty. If you'd prefer, put your company logo on the left or the right of your name tags to give it a different emphasis.

Tip #4 - Pick a size to complement your content.

No one likes crowds, not even name tags. Consider how much space your content needs, then customize your name tags' heights and widths. By including enough "white space," you'll give your name tags a readable effect--that's pleasing to the eye.

Tip #5 - Use color for emphasis, or to impress your company's image.

Think of any of the big brands, and you'll likely see them in full color--McDonald's, BP gas, Target, etc. Likewise, name tags can incorporate a wide range of colors. If your logo is particularly colorful, using a white background to your name tags will make it stand out without clutter.

It's good to have choices. Used together, your design and layout choices give you name tags that keenly and uniquely demonstrates who your company is, and what your company is about.

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Writing Effective (and Requisite) Essay Openers

When we write for college courses, we write for an audience other than ourselves. And it's an audience of more than one--the professor who assigned the piece. A good way to think of (and never forget) audience is to imagine we are writing the assignment for a popular magazine that sits in multiple copies on the shelves of an equally popular bookstore. For each magazine sold, pretend, we get a percentage.

Our goal, then, is to have as large and widespread a readership as possible--to hook as many browsers as we can--with an effective opener (also known as an introduction). We therefore must engage, first, before we entertain, educate, or inform.

First the Caveats and Comments on Ineffective (Bad) Openers

NO to SNORE openers - Forget burdening or alienating your readers with comments of how many people in many countries have many different ideas about life and society and all those other blah, blah, blah hard-to-wrap-the-brain-around opening commentaries...which really just send the reader off to find a more intriguing read.

NO to OBVIOUS - Similar to the snore generalizations, the obvious comments in an opener will have eyes (if not heads) rolling as readers take in the TV is mental masturbation or ads are used to manipulate us statements you can avoid--by using an old Marshall McCluhan quote or Cleo awards description, for example, instead.

NO to HYPERBOLE - Putting myself through school as a waitress, I had a number of regular customers who were writers, too, they said. They would talk at me all through my shift, reciting their best work. One insisted on reiterating his description of the verdant rolling hills that kissed the edges of the glistening waters at the feet of the majestic span of the Golden Gate Bridge...until I would get so mental I would fantasize about bringing the heft of the glistening glass coffee pot screaming down onto his head. In other words, do not exaggerate. Do not bring in heavy drama and description that will overwhelm and, again, alienate your readers. Stick with the truth. Stick with the openers that work.

We Use Modes for Engaging Openers...and I'm going to Use One Here, Out of Necessity...and Spite

I once read a how-to article on web content writing, on making a site that brings traffic (the attention of many). I had already begrudgingly given in to the understanding that web content writing is very different than academic writing--it has different goals, different audiences, and different elements that lend themselves to an 'A' piece of writing. In fact, it is so different that to write for the web we have to unravel all we have worked to weave, have to unlearn all we have learned as college English writers.

Don't Confuse Web Content/Writing and Academic Writing

So the writer of this article says to start web copy you skip the opener and go directly to the main point (what we in academia know as the thesis). Okay. This made sense, I thought, as web readers read differently: they read fast, they skim, they scan, they skip...to draw the most usable info in the shortest amount of time. (Probably the way you are reading now, hoping I get on with the point).

-I was with Mr. Web when he explained these facts.

-I was with him as he noted the research findings that back up the rationale for sacrificing good academic exposition for web text.

-And I was there with his tips and tricks, which were great...until he went too far, editorializing about writers who actually use openers:

He claimed that writers who rely on openers don't have "the courage" to just get to the point. So he lost me.

Don't Let Anyone Shame Your Learning Writing Tricks

We can adapt to just about any rhetorical style. We can adjust our notions of what makes for good writing. But we should balk when a how-to writer insults other methods of writing. We should even disregard implications of cowardice as unnecessary ad hominem attacks. False attacks. Fallacious and floppy and frivolous teaching. Screw that.

Readers of Academic Essay Writing Appreciate (even Prefer) a Good Opener

Openers in academic writing, whether in a creatively developed literary response or a historical survey, are imperative. They are a gentler way of drawing in, luring our readers. They are at first quite challenging to get right, but our mastering them--which is possible--has nothing to do with courage, which comes from the French word, "coeur," heart. We have plenty of heart. We're studying English, for hell sake.

Against my wishes, then, this page opens with a declaration and gets right to the point. At first. But it also has a "grabber" slipped in--because we're looking at grabbers and because, well, I can't help it. I want to model decent prose for you.

Samples of Effective Essay Openers by Mode/Type

Even better, I'll share with you some samples, written by my former students (who have granted permission for the use of their work as models):

****People Love Stories. We Love to Tell Stories. The Narrative Opener:

Once upon a time, during the era of slavery, whites were afraid of blacks, and the "word" was born. That's why someone came up with the "word." Two hundred years later around my sister's house, the children still use this "word". Sometimes I even hear myself say this "word." But guess what? I check myself and correct myself, because when you use the "word" to address someone, no matter who you are or what color you are, it is totally disrespectful.

The word: "nigger". (1)

****To Establish Credibility, Try a Sober, Scholarly Introduction. The Statistics/Facts Opener:

By the age of forty-four, 47 percent of American women will have had an abortion. (Day 6) To describe this statistic as anything other than a tragedy is to deny the sanctity of human life. The Christian abortion debate rests upon the moral and theological dimension[s] of this issue. To examine the moral dimensions of abortion without examining the social realm is to ignore the mutually dependent relationship that surrounds this debate. (2)

****Appealing to the Senses Lures and Keeps Readers Interested. The Descriptive Opener:

Rain is pelting my car relentlessly as I drive home from [XXX] College. Cars rushing on the freeway cause the water on the pavement to burst into a fine mist, surrounding each and every vehicle with a billowing sheet of opaqueness. Finally, I arrive in front of my little two-bedroom home. With a sigh of relief, I enter my living room.

Lately, this house has turned into a haven of safety, sheltering me as much from nature's elements as from the unpredictable and unprovoked malevolence I experience from one of my instructors. My dread is heightened by the fact that I appear to be the primary recipient of this teacher's outbursts of viciousness. Slowly, my gaze shifts across the room and comes to rest on the play I have to read for my English class. It is Mamet's Oleanna. I pick up the book and soon find myself drawn into the story. Quickly, it becomes clear to me that this play [deals with] the relationship between a teacher (John) and his student (Carol). While both characters show evidence of an interesting variety of behaviors, John mesmerizes me to a greater degree. I begin to wonder whether John displays symptoms of an underlying psychological disorder. (3)

Put the Readers in the Frame, Inside the Paper. The Direct Address Opener:

You are in the midst of a blazing inferno. Your mind is moving at the speed of light. Yet you are paralyzed by fear. The silence is deafening between the confinement of the four walls. You are no longer in control. You wonder how the communication between the members of the family has ceased, specifically between Mother and Father. Each passing day, only silence can be heard. The usual chatter at the dinner table is considerably lessened. It comes down to, "Pass the corn, please." Or one excusing oneself from the table. (4)

Advance Trust, Establish Authority from the Start. The Authoritative Quote Opener:

"Generations of students have studied calculus without ever seeing its power." This statement is found in an article by K.C. Cole titled, "Bringing Calculus Down to Earth," from The Los Angeles Times. I most certainly agree with Cole. At one point earlier in the course of the class (calculus), I was not sure about the use of calculus and the importance of it. Others like me, such as friends, felt the same way. For this reason, I would assume, I am doing this research. This research is for students like myself to realize that "there is something about calculus," as Cole states in the article.... (5)

Keep with the Traditional "Show, Don't Tell" Lesson. The Example Opener:

Sex is great. To me, it is all about feelings and experiences--the feeling of flesh against flesh, the experience of orgasm after orgasm. Sometimes, even, there is that feeling of being special, wanted, and loved. I suppose my parents had sex. It is not really an image I like to bring to mind. But when my father has sex with someone other than my mom, how am I supposed to feel then? (6)

Engage by Asking for the Readers' Opinion and Thoughtful Participation. The Profound Rhetorical Question Opener:

Is the play, True West, written by actor/writer Sam Shepard, a sublimation of his own sibling rivalry or a rationalization of one? He writes of two brothers who are equal in intelligence but opposite in character. The older brother lives by his wit and the younger by his pen. In his unique style, Shepard uses many symbols describing the keen emotions that make up these two brothers. He also uses metaphors that reel you, the audience, into the depths of anger, pain, and the reality of life.... (7)

Finally, the Encouragement of Effective (Good) Openers

YES to APPROPRIATE introductory material. That is, use an opener that is relevant to your essay topic. Use an opener that fits the material. For example, a definition of alcoholism (which might work if you were writing a book) might be too clumsy for a cause and effect paper studying the influences of alcoholism on the family.

YES to APT openers. Do the modes that you are best at writing. And do what you best like doing. Write what works for you, your audience, and your assignment.

YES, modes overlap. A narrative opener will have descriptive details. A quote may be combined with statistics and facts. But instead of tripping on what the exact boundaries are between modes or types of writing passages, focus on the specifics of one type of opener as you understand it. The rest will be bonus material that merely enhances your style.

And YES to engaging, alluring introductions that lead your readers in to the place where your thesis/opinion sits waiting to declare your bold, informed truths. Which should never be denied or neglected...any more than your audience should be.

End Notes

(1) Bronson, A. "The Word."

(2) Roncella, L. "Judging Abortion."

(3) Prince, U. "Who Cares? [A Study of Oleanna]"

(4) Tolosa, W. "Dark silence."

(5) Pham, D. "Calculus as a Necessary Tool."

(6) Guiterrez, R. "Dad, Why Cheat?"

(7) Stark, C. "[...a Study of the Psychology of True West]."

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Forgot to pack your inhaler? Do not worry here are some effective natural remedies for asthma

Forgot your inhaler if you go somewhere is probably not the best idea, but let's face it, sometimes it happens and I can vouch for that.

But if we forget our inhaler, we need a backup plan, or something that can help us in our time of need with asthma. It is here that these natural remedies for asthma is to help and give an alternative option, if you pass, so forget inhaler for asthma.

Ginger Tea - If you forget yourInhaler, be sure to grab it. Hot ginger tea will mix with the garlic two times a day. Ginger tea is a good natural cure for asthma, and give you a great alternative without an inhaler. Asthma is therefore to be under control, and allow you to have a good relief.

Mustard oil - used a more natural treatment for asthma and as a massage oil (not for drinking), may be mixed with camphor and rubbed on the chest of the personAsthma. Could it be that by relaxing the asthma welcome breath as dissolves the phlegm on the chest. Many people choose to use, because it is rubbed on, and not used as a beverage.

These natural methods are a great alternative if you do not practice on an inhaler, and you think you need. You can not go wrong with one of the 3 above, provided that they are all shown to be effective. There are many natural ways to treat asthma, and many of them are not expensive.

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Effective strategies for Internet Marketing: 6 powerful techniques, the huge traffic to your website

Your Internet business to die for lack of traffic? Do any new rules and play against your rankings improve search engine? Your search for Internet marketing strategies really effective on the left you confused? If so, I know exactly how you feel. When I started my business online I've seen everything on the Internet for the magic formula that would tell me an edge over my competitors. Unfortunately, only magic I realized how fast my unscrupulous marketers couldMoney disappears!

But the time I spent was not a total loss. Along the way I learned there are no magic strategies. There are, however, provide proven marketing methods, the fantastic result if we concentrate on the work I discuss below six times tested opportunities that drive traffic to a website to further stagnation.

1. Keyword Research

Any discussion of marketing strategies on the Internet starts here. Keywords are words or phrases people enter theThe search engines to find information. Keyword research is done to determine the best keywords for search engine high-potential mid-table. The analysis includes the isolation of those who have a good search volume with a relatively small number of competing web pages. Think of the search volume, as demand and competition in the supply. The key instrument is free from Google, a good place to begin your search. There are good commercial key tool if you take moreBudget.

2. Search Engine Optimization

Search engine optimization, SEO, or if the scope of techniques used to improve the position of a site in search results of search engines (SERP). The higher a site ranks in search results the more likely that the site can be visited. Internet seekers usually do not click through pages and pages of search results, so where a site through a search engine ranks a great impact on the amount of trafficWeb site receives.

SEO can both on and off the site will be used. On-page SEO consists of practices such as using the keywords you are trying to rank search the title, headline, description and other meta tags. They want the keywords in the alt-text for images or videos used on the page. Also use your keywords in the page content. But beware. Overuse of keywords in the content can be considered spam by search engines and your site can be penalized. The keywordshould be between 2% to 5% of the content written on the page.

Off-page SEO refers to strategies of optimization of off-site as the building of backlinks from sites with content that authority for the keyword. relevant to the research is important for your website, where the rows of the SERP. Search engines use the number and quality of backlinks from legitimate sites to measure the relevancy of your website.

3. Article Marketing

That noneConvinced that article marketing does not work. This is still one of the most effective strategies of Internet marketing. There are online marketers who continue to write the article for huge income. The top article directories to be with millions of visitors per month. They have excellent instructions on how to write effective, attention-grabbing copy.

Remember to respect the player. Do not write like an English professor, but you mustRecalling its correct grammar, spelling and punctuation. Use keywords in the title and text of the article and show some link to your site. Each directory has a number of custom channels. Closely monitor to ensure the timely publication of your article.

4. Video Marketing

Of all the effective strategies of Internet marketing, the videos provide the greatest potential for serious traffic problems. For best video sharing sites, hundreds of millions of viewers a day. I recentlyTo read that 13 hours of video uploaded to YouTube every minute. To put this in perspective should unpack Hollywood 57 000 feature films every week matches this kind of performance. This is amazing! No wonder that Google spent $ 1500000000 to buy YouTube. The folks at Google are smart enough and saw where video sharing is conducted. In fact, YouTube is not just video clip sharing. Now is a search engine to a full mass. But YouTube is not the only game in town.There are several small, crowded video-sharing sites that can send a decent amount of traffic to your landing page.

But, as article marketing, to confront the viewer. Remaining faithful to your keywords. People looking to video-sharing sites provided information to look for what they receive. Do not disappoint them by raising message. Give them what you promised in the title and increase the ability to click on them to get to your website.

5. BlogMarketing

Blogging needs to be involved in the debate on effective internet marketing. You can use a blog, short for web log, on every subject imaginable. The blog's most successful marketing offer a range of products or services within a specific niche. Many marketers have dismissed the blog, because the set-up has become much easier and the blogger can create a community of faithful followers.

Blogging software has become abundant and very user-friendly over the years. E 'are many free and paid applications that make it much easier to do a blog up and running very quickly. Once established, the software makes it easy for you to post blogs regularly. You can also add a video to improve the entries for the marketing impact of the post.

The blog that both the visiting public to get involved leave comments on your topic. These comments will be seen by other spectators, and if the topic resonates with the public, is a lively conversation. AboutTime your blog can attract a large number of return visitors. With RSS (Really Simple Syndication) allows you to manage your followers informed of the contents of the new blog.

An important point is the first useful information on your blog. You can lose the fast result, if all you ever a sales pitch after another. New respect.

6. Backlinks

To achieve this high rankings in search engines, you need relevant backlinksPointing to your website. For search engines the number of backlinks shown by the popularity of a site. Google has more relevance to a particular site, if you want a good number of back links from trusted sites with content creators to help you see. Good practice is back on. Edu e. Gov sites for your link building campaign.

Another important aspect is the link text. Link text or anchor text refers to the actual words you are connected.Sure, you want the search term you are trying to rank search the text of the back, some used. But do not overdo it. Do not use the exact word in each link. A series of text links that you see on your keyword for the search engines naturally.

Create your links slowly. A new Web site, the two thousand low quality backlinks overnight a red flag for the engines. They prefer a gradual increase in the relevant backlinks over time. This approach will prevent them fromPut your site in the sandbox feared.

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Can a French Grocery Store Teach You to Be a Better Product Manger?

The Grocery Problem

So what's the most exciting thing that you did last week? I have no idea what your answer might be, but I'm willing to bet good money that going to the grocery store was not high on your list. Over in France the product mangers at a company called Chronodrive have figured out a way to solve this problem. What makes their solution unique is that it actually works unlike so many other attempts in the past (can anyone say "Pets.com"?) Would you like to know what they did?

What The Product Mangers Realized

All good product managers start at the same point: where the customer is feeling the pain. It really wasn't hard to figure this one out - nobody has enough time anymore and so shopping for food has gone from a mild annoyance to a major inconvenience.

I know what you're thinking: why not use the Internet to solve this problem? Well good thought, but that's not much of a solution. It turns out that other French product managers had that same thought. There was a problem with those other products though. Ordering groceries online and then having them delivered to your house ended up having a lot of drawbacks: it cost roughly 15% more than the old way of doing it yourself and the delivery times were only during business hours which was a big inconvenience if you worked.

Hmm, so what's a product manager to do? The kids at Chronodrive went back to the drawing board and had the courage to say "maybe the Internet is really only part of the solution". What they came up with was a hybrid solution that balanced the high-tech approach with just a bit of McDonald's ingenuity.

The way that their product works is that you go online and figure out what grocery items you want to order. You then drive to a Chronodrive store and, without having to get out of your car, they load you up and you drive away. That's it - your shopping time has shrunk to almost nothing.

Why This Solution Works When So Many Others Haven't

It can't be that easy you may be saying to yourself. You'd be right: there's a lot more going on here than initially meets the product manager's eye. You get to pick what time you want to pick up your order - this way they know what to have ready to be loaded. You can pick up your order within two hours of placing it online. They also guarantee that they will deliver your order to your car within 5 minutes of you pulling up.

You start to see the level of detail that has gone into planning this product's features as you dive in to the offering just a bit further. Orders will be held for up to 24 hours because they realize that things can come up that prevent you from dropping by when you said that you would. Additionally, they have terminals at the pickup locations that allow you to place an order for any of the 500 products that are available for immediate delivery (the things that you forgot to put on your list!)

The numbers show that Chronodrive has created a great product. They have over 130,000 regular customers and have just opened their 16th store.

What All Of This Means For You

I've said it before and I'll say it again - the Internet is a great tool, but it's not the solution to every problem. Many firms in many different countries tried to solve the grocery story problem using a brute-force Internet all-the-way method and they failed big time.

Chronodrive took a different approach. They started with the customer's problems (not enough time, not enough money) and asked themselves how the Internet could play a role in solving both of these issues at the same time.

As product managers we need to make sure that we don't get seduced by all of the Internet hype that can invade our product planning discussions. Instead, we need to keep a steady focus on our customers and make sure that we deliver products that solve problems first, and are Internet enabled second.

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Promotional Pens Are the cost effective choice

Are you looking for an inexpensive way to promote your business? You need cost-effective promotional items like pens promotional reach to your target audience? If so, can help the leading providers.

Find the best products online, such as pens, you can leave your business without spending a fortune to get noticed. Leader offers a comprehensive collection of pens in a surprisingly low price. It is inexpensive and yet a great deal of advertising forYour business. To receive based on your business and your target audience, the search for cheap pens from top suppliers to your brand popular and widely accepted.

The Internet is your solution for cost-effective advertising. Key chains, mouse pads, bottle openers and much more - the cheap products that you bring this high market transparency. The economic costs and the highest in the functionality of all promotional items, there is no doubt, the pen. Promotional pens come in a variety of attractive colors, designs andFeatures. Low on cost, high on utility and durability, they make the perfect promo gifts you give your business long term.

New in bulk and take advantage of fabulous discounts. The embossing on your promo pen is done free of charge for bulk orders. You can choose the kind of printing you need on your promotional pens. Choose from traditional screen printing, pad printing and the latest laser engraving technology. Laser engraving to ensure that light up your brand and logo, even afterYears of use. Have the top designers to weave their magic with artistic strokes on the least expensive feathers. So what you get is great and pens that cost almost nothing - just the perfect combination had been looking for you to search. Online is the place for you, if you value for money.

With over 5000 promotional products on offer, from cheap to expensive small items, larger items, the leading provider offer the largest selection of promotional gifts. The prices are competitive and evenwithin a price range. Here you will find a lot of designs and functions for selection. Everything you need to do is browse through the collection of pins and select the pins that your company and budget. Despite a huge inventory, the Internet provides easy access point to any page. With fast downloads, easy navigability and visually appealing site layout, it is easy for you a great collection to see in a matter of seconds. Buy Promotional pens at guaranteed low prices and get the best price, quality,Service and fast delivery. Pen can penetrate each market and create business growth for you. So do not waste any more time in the neutral position on any other giveaway. Just zero on promotional pens from one of the leading suppliers.

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Effective interview questions for hiring managers

Much attention is the qualification for the candidates also act as to dress, ask the right questions - and not ask to be paid. Less attention is given to the right kinds of questions to ask for the recruitment of managers. While it is usually clear what the recruitment manager should not and can not ask, is given little to the right key questions. One of the most important things you can do every executive or manager is to select the best people. As resume is only part of the story. Questions and getAnswers to tough and probing questions is essential to eliminate the wrong candidates and identifying the right ones.

TELL ME A BIT about your professional background? Resume in hand, this is an opportunity for the candidates, even if you or the HR department had done so on the phone screen. The key is times two. Firstly, to ensure that the things of interest in the revival is directed by the candidate. Secondly, to observe the candidates posture, presence, voice, self-confidence, soand body language. How would this person come across to your boss, your boss's boss and to your top customers?

TELL ME ABOUT YOUR EDUCATION? A chance to see if what jumped out (or did not) to you is highlighted by the candidate. Is the story consistent? A follow-on question if a younger candidate can be about favorite course and why or least favorite course and why. This is another chance to evaluate demeanor, tone and body language.

WHY ARE YOU INTERESTED IN XYZ COMPANY? This is an Opportunity to see if the candidates have their homework about the company. If they are serious, they will say, clearly and accurately about the elements of society who want them enough to work there. When they are vague in response to this question are, it's not a good sign of how serious they are about the situation.

WHAT YOU are the biggest strengths? While this question has been raised for years, speaks volumes about what it is important to the candidates and what theCandidate considers important to the company setting AKA manager. This question can trigger could greatly exaggerated body language and eye contact.

WHAT IS AN AREA OF DEVELOPMENT FOR YOU? This is a variation on the strengths question. This is often less comfortable. People want to talk about their strengths, not their weaknesses. That makes this issue even more important, and say that the hiring manager. The key here is honesty, professionalism and composure on the part of theCandidates.

You do not read) the job description (paraphrase.

Why do you think YOU ARE the ideal candidate for this position? It is a happy medium between boasting and modesty. That is what the recruitment manager is looking. There is also another opportunity for the candidates, their knowledge and experiences to recapitulate and to refer specifically to the open position. Look for two or three key points in response to this question.

WHERE DO YOU WANT to be in five years? This can be aKiller question. I know I was much too honest on this in my youth. The correct answer should be honest, thoughtful, realistic, and for the benefit of the company. If the candidate wants a free education and then go on their own or managers or on the beach, that is the end of the interview.

IF YOU ARE IN THIS labor market of tomorrow, what do the first THINGS YOU WOULD BE, and in what priority? This tells the hiring manager whether the candidate has some understanding of theCorporate mission, vision and values. It indicates whether the essential features to understand the work in context. There is also shown by the candidate countries a chance, their initiative, while at the same time testing their sense of corporate reality.

What questions do you have me? This may be the crucial question of all. There is again the candidate an opportunity to show what they know about the company. It is open and allows for probing and creative questions. Unless, you know,what is important to the candidates - such as "when can I start taking vacation?" (Wrong question!).

When can you start? Even if you do not make a job offer (which is rarely made during the interview), it is always important to know the availability of job candidates, whether they're working, whether they have a different job in the wings, or just fishing.

While the questions a hiring manager can and should ask a job candidate, which are almost endless, the right questions areessential. Through these questions each time, the hiring manager to get better interviews and ultimately hire the best candidates for every job.

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