Writing the Perfect Mission Statement

A perfect model is the perfect country-western song. After listening to "Do not call me dear, dear," said David Allen Coe said that it was almost perfect country-western song, but it was not the mother, the jail, trucks, rain or drink. You may remember, has added another verse, which then included all the missing parts, making it the perfect song.

The perfect country-western song contains all the topics that the genre. A perfect missionExplanation will do the same. The perfect model is different, say what we do, why we do what we do when we do, that we do and how we do.

Models provide a framework of principles that the organization in order to make decisions about new programs and evaluate existing, as well as useful in positioning the organization to provide to the public. Such statements of intent that the statutes governing the organization. Programs,actions, policies and communication must not violate the mission. Should a decision be made that is outside of the mission, the mission must be revised.

Do mission statements really make a material difference to success? Consider these:

Hershey Foods: "Our mission is to be a focused food company in North America and selected international markets and a leader in every aspect of our business. Our goal is to enhance our #1 position in the North American confectionery market, be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets." Hershey's profits were up 54% in fourth quarter 2008.

McDonald's: "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile." McDonald's profits were up 82% in fourth quarter 2008.

Ford: "We are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services." Ford, as we know, has experienced huge profitability issues. Contrast their current statement with their 1900-era mission statement, "Our mission is to democratize the automobile."

It's easy to see how important it is to be specific in your definitions. If the McDonald's or Hershey mission statements appeared without the corporate name, you might correctly guess their identity. Ford's mission statement doesn't even mention automobiles. Have you written the perfect mission statement? If yours doesn't presently include the content required, you have a great opportunity to refine your statement and enhance the success of your organization.

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