Marketing Strategies Adopted by McDonald's and Consumer Perception Towards Fast-Food

Summary

Over the past few years the Indian economy has undergone drastic changes- changes that have had the market flooded with multinationals and a variety of products. There has been a sudden upsurge in the Indian industry and exponential growth in specific industries. Today's companies work in a war zone of rapidly changing competitors, technological advances, new laws, managed trade policies and diminishing customer loyalty.

In today's world of cutthroat fierce competition, customer satisfaction is very essential to not only exist but also to excel in the market. Today's market is enormously more complex. Henceforth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there.

The project title "Marketing strategies and International Business strategies adopted by McDonald's" is the analysis of the service Quality level of fast food industry. This project involves the service level provided by McDonald's and its competitors. The survey was conducted so as to analyze the service quality prevailing in the current industry and the improvement that can be made upon it.

Market research study has been conducted in order to bring out the picture of service quality that exists in this industry and the difference in service quality that exists in the market. Like what are the customer's preferences about the hospitality provided by the fast food industry.

After this a comprehensive and comparative analysis has been made and conclusion has been made keeping in mind the detailed analysis of the findings, which has been collected through the market research.

Research Objective

The primary objective of study was Marketing Strategies adopted by "Mc Donald's". This objective is supported by four secondary objectives, achieving them will lead to the fulfillment of primary objective. They include:
* To understand the marketing strategy of McDonalds with respect to targeting, positioning and Marketing mix.
* To understand consumer perception and to find buyer behavior towards fast food.
* To Compare Service quality of Competitors vis-à-vis McDonalds
* To find out the ways by which McDonald's can improve upon its service quality and bring more satisfaction to customers and thus add value to its bottom line.

Conclusions
* McDonald takes the share on this attribute by providing the customer with fast and friendly services.
* At McDonald we get your order usually within 60-90 seconds from the time it is placed. Providing the customer fast and friendly services is the philosophy of McDonald's. This is the big advantage McDonald's is having over the other restaurants.
* The customer satisfaction levels are better than the other competitors McDonald's is having. If we compare the space management Nirula's is having better space management than McDonald and Pizza Hut.
* The advantage McDonald having over the other restaurant is I) Ambiance ii) Employee behavior iii) Cleanliness and iv) Price.
* There is a price and service quality factor today, which the customer is looking for. It is giving an edge to McDonald's over Nirulas and Pizza Hut.

Limitations of Study

1. Certain limitations were inherent with this project work.
2. 100% response rate was not found from the respondents. Some extent of biasness was found because of Brand loyalty while answering the questions.
3. Potential biases such as reluctance of consumers, executives etc.
4. Lack of interest of the respondent was one of the major problems.
5. The Geographic extent of this study was limited to the Delhi market only.
6. The research only tries to present a bird eye view of the entire gamut of Indian Small appliances Market.

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Consumer products and those who no boots?

As consumers, we use many products through our lives. There are some that remain etched in our minds since childhood a lot. For example, I do not think anyone has the Parle G biscuits glucose with that child chubby cute to forget the cover and is still around. Another brand, which was a cute kid like the chocolate powder packaging Nutramul Amul milk. Now they have a cartoon of a child looking for a karate kick to it!

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Marketing strategies adopted by McDonald's and consumer perceptions of fast-food

Summary

In recent years the Indian economy changed substantially, market changes with multinational companies and a variety of products had flooded learned. It 'been a sudden revival of the Indian economy and the exponential growth in some sectors. Today, companies are working in a war zone of rapidly changing competition, technological advances, new laws, trade policy and loyalty of clients managed in decline.

In today's world of wild wildCompetition, customer satisfaction is very important not only to exist, but also excel in the market. today's marketplace is enormously complicated. survive in the future market, the company must not only maximize their profits, but must also meet its customers and should try to build from there.

The project entitled "Strategies for international marketing and commercial strategies adopted by McDonald's is the analysis of the level of service quality in the fast food.The project includes competition at the level of service have made McDonald's and its. The survey was evaluated as the quality of the service sector in progress and the improvement that can be made for the carrying out of analysis.

market research study was conducted to bring the image quality of the service sector and the difference in the quality of service that is available on the market. Like what are the customer preferences of hospitalityprovided by the fast food.

After this a comprehensive, comparative analysis has been done and the conclusion was made in consideration of the detailed analysis of the results that have been raised by the research market.

Research objectives

The primary objective of this study was adopted marketing strategies, "Mc Donald's. This is supported by four sub-objectives whose achievement will lead to achieving the primary objective. It is: Includes
* To understand the marketing strategy of McDonald's in terms of alignment, positioning and marketing mix.
* In order to understand the perception of patterns of consumption and purchase in relation to fast food.
* To compare the quality of services of competitors vis-à-vis McDonalds
* To find out the ways in which McDonald's can improve the quality of its service bring more satisfaction to customers and add value to their bottom oneLine.

Conclusions
* McDonald takes the share to this attribute from the customer with fast and friendly service.
* At McDonald received the order usually within 60-90 seconds after it is located. fast and friendly customer service is the philosophy of McDonald's. This is the great advantage of McDonald's restaurants with the other.
* Customer satisfaction is better than other competitorsMcDonald's is using. Comparing room management Nirula's hat is a better space management as McDonald's and pizza.
* The advantage of the other McDonald Restaurant) Ambiance ii) the conduct of employees III) Clean and iv) price.
* The price and quality of service factor is now wanted by the customer. This is an edge to McDonald's and Pizza Hut on Nirulas.

Limitations of the study

1. SomeRestrictions have been associated with the work of the project.
2. 100% response rate was not found of those interviewed. Some Ness bias measure was because of brand loyalty in answering questions.
3. possible distortions such as the decline in consumer confidence, leaders, etc.
4. Lack of interest of respondents was one of the main problems.
5. The geographical expansion of this study was to assess the market limited only to Delhi.
6. The researchers looked for a bird's eye view of thisentire spectrum of the Indian market of small appliances.

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Marketing Strategies Adopted by McDonald's and Consumer Perception Towards Fast-Food

Summary

Over the past few years the Indian economy has undergone drastic changes- changes that have had the market flooded with multinationals and a variety of products. There has been a sudden upsurge in the Indian industry and exponential growth in specific industries. Today's companies work in a war zone of rapidly changing competitors, technological advances, new laws, managed trade policies and diminishing customer loyalty.

In today's world of cutthroat fierce competition, customer satisfaction is very essential to not only exist but also to excel in the market. Today's market is enormously more complex. Henceforth, to survive in the market, the company not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there.

The project title "Marketing strategies and International Business strategies adopted by McDonald's" is the analysis of the service Quality level of fast food industry. This project involves the service level provided by McDonald's and its competitors. The survey was conducted so as to analyze the service quality prevailing in the current industry and the improvement that can be made upon it.

Market research study has been conducted in order to bring out the picture of service quality that exists in this industry and the difference in service quality that exists in the market. Like what are the customer's preferences about the hospitality provided by the fast food industry.

After this a comprehensive and comparative analysis has been made and conclusion has been made keeping in mind the detailed analysis of the findings, which has been collected through the market research.

Research Objective

The primary objective of study was Marketing Strategies adopted by "Mc Donald's". This objective is supported by four secondary objectives, achieving them will lead to the fulfillment of primary objective. They include:
* To understand the marketing strategy of McDonalds with respect to targeting, positioning and Marketing mix.
* To understand consumer perception and to find buyer behavior towards fast food.
* To Compare Service quality of Competitors vis-à-vis McDonalds
* To find out the ways by which McDonald's can improve upon its service quality and bring more satisfaction to customers and thus add value to its bottom line.

Conclusions
* McDonald takes the share on this attribute by providing the customer with fast and friendly services.
* At McDonald we get your order usually within 60-90 seconds from the time it is placed. Providing the customer fast and friendly services is the philosophy of McDonald's. This is the big advantage McDonald's is having over the other restaurants.
* The customer satisfaction levels are better than the other competitors McDonald's is having. If we compare the space management Nirula's is having better space management than McDonald and Pizza Hut.
* The advantage McDonald having over the other restaurant is I) Ambiance ii) Employee behavior iii) Cleanliness and iv) Price.
* There is a price and service quality factor today, which the customer is looking for. It is giving an edge to McDonald's over Nirulas and Pizza Hut.

Limitations of Study

1. Certain limitations were inherent with this project work.
2. 100% response rate was not found from the respondents. Some extent of biasness was found because of Brand loyalty while answering the questions.
3. Potential biases such as reluctance of consumers, executives etc.
4. Lack of interest of the respondent was one of the major problems.
5. The Geographic extent of this study was limited to the Delhi market only.
6. The research only tries to present a bird eye view of the entire gamut of Indian Small appliances Market.

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