Marketing strategies adopted by McDonald's and consumer perceptions of fast-food

Summary

In recent years the Indian economy changed substantially, market changes with multinational companies and a variety of products had flooded learned. It 'been a sudden revival of the Indian economy and the exponential growth in some sectors. Today, companies are working in a war zone of rapidly changing competition, technological advances, new laws, trade policy and loyalty of clients managed in decline.

In today's world of wild wildCompetition, customer satisfaction is very important not only to exist, but also excel in the market. today's marketplace is enormously complicated. survive in the future market, the company must not only maximize their profits, but must also meet its customers and should try to build from there.

The project entitled "Strategies for international marketing and commercial strategies adopted by McDonald's is the analysis of the level of service quality in the fast food.The project includes competition at the level of service have made McDonald's and its. The survey was evaluated as the quality of the service sector in progress and the improvement that can be made for the carrying out of analysis.

market research study was conducted to bring the image quality of the service sector and the difference in the quality of service that is available on the market. Like what are the customer preferences of hospitalityprovided by the fast food.

After this a comprehensive, comparative analysis has been done and the conclusion was made in consideration of the detailed analysis of the results that have been raised by the research market.

Research objectives

The primary objective of this study was adopted marketing strategies, "Mc Donald's. This is supported by four sub-objectives whose achievement will lead to achieving the primary objective. It is: Includes
* To understand the marketing strategy of McDonald's in terms of alignment, positioning and marketing mix.
* In order to understand the perception of patterns of consumption and purchase in relation to fast food.
* To compare the quality of services of competitors vis-à-vis McDonalds
* To find out the ways in which McDonald's can improve the quality of its service bring more satisfaction to customers and add value to their bottom oneLine.

Conclusions
* McDonald takes the share to this attribute from the customer with fast and friendly service.
* At McDonald received the order usually within 60-90 seconds after it is located. fast and friendly customer service is the philosophy of McDonald's. This is the great advantage of McDonald's restaurants with the other.
* Customer satisfaction is better than other competitorsMcDonald's is using. Comparing room management Nirula's hat is a better space management as McDonald's and pizza.
* The advantage of the other McDonald Restaurant) Ambiance ii) the conduct of employees III) Clean and iv) price.
* The price and quality of service factor is now wanted by the customer. This is an edge to McDonald's and Pizza Hut on Nirulas.

Limitations of the study

1. SomeRestrictions have been associated with the work of the project.
2. 100% response rate was not found of those interviewed. Some Ness bias measure was because of brand loyalty in answering questions.
3. possible distortions such as the decline in consumer confidence, leaders, etc.
4. Lack of interest of respondents was one of the main problems.
5. The geographical expansion of this study was to assess the market limited only to Delhi.
6. The researchers looked for a bird's eye view of thisentire spectrum of the Indian market of small appliances.

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