Bigger Than McDonald's - yes, bigger than McDonald's

"Bigger Than McDonald's? Yes, bigger than McDonald's ..."

by: Georges Yared
Who has the courage to say that ... even think that? Nobody is bigger than McDonald's. Why is not McDonald's to change how we eat an American? Not Fast Food and Drive-Thru has become normal? Not McDonald's to capture the heart and then the appetite of any child with its Happy Meals and Ronald McDonald character? Not > McDonald's also said that the world was ready for their menu and expand the real world? Even in France?

The answers to these questions is yes. McDonald's Sonic the table (pardon the pun) for the way we see and eat fast food.Their successfully encouraged major competitors such as Burger King, Wendy's e. But McDonald's is always McDonald's. You tried, hip and cool, actually offering salads, but do you really go to a> McDonald's to eat salad? The film "Super Size Me" has nothing for their image is not, but even McDonald's marches.

went public in 1965 and an investment of $ 2,250 then McDonald would be worth nearly $ 2,000,000 today.What a great success story, 31,000 units spread across countires 119th It 's really a great American export. The brand is one of the world's most recognizable top 10 billion dollars and incalculable value.

Thus, thewill be bigger than McDonald's? The answer is Starbucks.

Starbucks was announced in 1992 and has already attracted billions of market capitalization of $ 24 McDonald's with a year of Head Start-27 has a market capitalization of $ 45,000,000,000 th (Market capitalization of shares outstanding all actions the current market price), Starbucks has already had 11,500 units, and the story begins. I think Starbucks will market the magic $ 100000000000Cap long before McDonald's does.

Starbucks in beautiful Seattle, Washington-dominated and will continue to dominate the premium high-end coffee business. Coupled with excellent everyday decisions of the top "coffee of the day, Starbucks coffee and cold drinks and various mixtures. They also tag freshly baked every morning. Ok, so far is impressive ... But they said that would be bigger than McDonald's ... so whatthere?

Starbucks is just getting warmed breakfast sandwiches, in only 600 units and sandwiches for lunch, now offer 60% of its shares. The additional revenue annually breakfast sandwiches and lunch will save $ 60,000 for. They rolled the system level, but as typical Starbucks, a business at a time and do it to perfection. L '"extra" $ 60,000 per unit when the roll-out will be completed up to $ 600,000,000 in additional revenue for the'Companies. Not bad for a couple of sandwiches!

Music CDs and DVD movies and have begun to find a happy home in Starbucks stores. You could be the biggest seller of CDs in the nation and become a major player in film sales. Starbucks offers a unique CD as the best of Ella Fitzgerald, the best of Nat King Cole, and the like. These are titles that do not rush to buy our local Target stores or other dealers. These are impulse buys, and the quality of tendersthe highest level. Movie DVD are now also implemented the entire system. The selling price of space is minimal, and margins are very high.

All Starbucks stores offer wireless Internet connectivity, feature a strong competitive position. They also offer their customers the "Starbucks Card" where a customer buys $ 25 worth of credit and charge their coffee and other elements of the Starbucks card. After the $ 25 spent, customers re-up for another $ 25 credit. The whole processtakes about 60 seconds to sell, and customers love the convenience and ease of use. Starbucks is also a Drive-Thru window, if necessary. The first results are surprising as sales from drive-thru concept is created almost entirely incremental.

Starbucks has room for 17,000 units in the United States and other Dtates 18,000 to 20,000 units in the rest of the world. Will own and dominate the Chinese market. Starbucks rolled up and stored by the end ofdecade, more than 6,000 units in China alone! Its sales and profit growth consistently over 30% of gas per year. How Starbucks generate total revenues this year will be approximately $ 8200000000 $ 9800000000 and next year, its growth has slowed to below the 20%, but sustainable for the next 4-6 years. Starbucks will earn $ 0.76 per share in calendar year 2006 and $ 0.90 per share in 2007, strong and consistent earnings growth.

Starbucks has our vocabulary like Kleenex or iPod. Iso often we hear "Let's go get a Starbucks," not a cup of coffee, but a Starbucks. You have arrived! Will be bigger than McDonald's, especially for their shareholders.

cookierecipe cookingnetworkfoods