8 Ways to Boost Revenue Service Business Part 2 of 2

If you want to increase your service business revenue, consider these ways to improve customer loyalty and generate more revenue - without investing in expensive advertising campaigns.

6. Evaluate your customer portfolio in order to identify high-quality segments.
It might not sound nice to say, but not all customers are equal. Therefore, it is important to assess which customers are profitable for you.

Identify the characteristics that make your good customers valuable to you. Check your sales records,Data from previous customers and other sources to determine the profile of your ideal client. So that you can create a segment that you define, therefore, with your marketing efforts to target. Remember:

The type of service your customers buy from you.

The kind of "necessity", which you have raised.

Your type of business - by industry or by size (eg, sales, staff, equipment).

The degree of knowledge about your services.

The nature of your customersBuying process (for example, have more success with entrepreneurial style with more customers or purchase structured decision-making.)

The idea is to concentrate on your category "A" prospects. Do not be pursued side-by chasing lower value perspectives, but we will not forget about them not. Keep in mind that today's "C" category to develop the prospect of tomorrow "A" category client. By focusing on your "A", category outlook also additional interest from other perspectives.

Now you caneffectively target your ideal high-quality prospects by relevant media and promotional opportunities, developing an appropriate benefit-message, and are tailored by appropriate procedures for this type of sales prospects.

7. Involve your "back office" staff.
In a service business can be a lot of customer contact, and not always from the front office person (or service provider) in the industry. Think about the possible effects of contact with your clientAccounting / administrative staff, service technicians, maintenance personnel and support staff.

Identify the "moments of truth" in your company and focus on the improvement of these short encounters. Think also about possible failures in the delivery of your service and training of staff as they deal with critical events.

So try to think of all, back-office staff as part-time marketers. Do contact the customer in order to strengthen the image of your company, by their skills withthem in training, and to obtain regular feedback from them on issues that customer.

8. Use the Internet to be available when you are not.
The Internet never sleeps, is caught up on phone calls has sick days, or lunch. When correctly designed, a website for a service business can substantially improve the delivery of excellent customer service.

It is also an excellent tool for generating qualified leads. Your website is the modern "silent salesman". Use your webAdd Site "available" to explain the service business, your processes and reassure your potential customers on your ability to meet their needs.

Let be confused by the variety of technological options - keep it simple for your customers. A web site will add a 24-hour-a-day element to your company and can integrate on-line systems to automate business processes such as reservations and appointments, payments and the provision of information.

It is important that the structure ofContact process correctly on your website, you can help people to qualify, and thus minimize the time you are low-value inquiries.

Finally, always respond promptly with all the information generated through your website. Prospects and customers the quality and reliability of service of judges of the way you react to their original application.

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