Focus on the mind, not the stomach - the McDonald's Way

Have you ever wondered why the big M is so successful? Why is there golden arches all over the world? Is it because the burgers are absolutely delicious and healthy?

In fact, the success of McDonald's is not in his hamburger, which is disputed whether there really is so delicious and healthy or not, but in their successful advertising campaign and powerful. Appeals to the brain than the stomach.

Research had shown through repeated messages and stimulusTime creates a strong sense of familiarity and comfort for the recipient, of course, that the recipients do not object stimulus given in the first place. For example, if I type that hates burgers, no matter what McDonald's jingle, slogan or advertising you are exposed to me, how can I buy a hamburger at very low levels, despite the long term. This is known as Neuro-Linguistic Programming.

This is why McDonald's franchiseso expensive. Buying a franchise is the equivalent of buying the entire campaign and McDonald's system of checks and the fact that the public is already the subject of sales, the fast-food chain, making it easy. McDonald's is one of continuous service to the masses in rapid and pervasive ways, and display chain McDonald's is extremely high compared to other fast food. Ask someone on the street and its unusualThose who have not seen the logo before or heard of the brand. E 'known that it is regarded as a symbol of modern America.

In short, the point is that a successful advertising campaign, one of the keys, creating a powerful organization. For those who want to succeed, do not overlook the ads!

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