Traditional vs. Online Marketing

Learn the basics of traditional marketing

We all know what traditional marketing through the constant spam mailers, newspaper ads, television spots, radio spots, etc. How effective are not? Branding the product name or corporate identity is still a very strong marketing strategy, but how does it play a role in your hotel? Of course, you have the ability to send mail if you have a list of recent customers. You can always put an ad in the newspaper, but that Traffic really is not aligned. Then there are local television and radio marketing, which costs a lot, and you're probably not a great return on your investment. Why is that traditional marketing is not effective to use all the way to compare?

Online Marketing

If you look at the big companies are looking for the last 50 years, have traditionally used the old marketing techniques to create their corporate identity, such as Apple Computer, IBM,> McDonalds, Johnson & Johnson, etc. If you look at other large companies have been only in recent years, just like Google, Yahoo, Amazon, eBay, etc. you will notice a big difference in their marketing campaign. For the most recent companies rely heavily on online marketing. PPC (pay-per-clicks), AdSense, SEO, banner ads, spam, blogging, article submission, etc. are all forms of online marketing, not fully including in the hospitalityIndustry. Number one, what can a hotel, stay at the top of the line is to make sure they are ranked in the top positions on the organic SEO.

Where are you?

Obviously with a site the first step would be. Now, with a business website vs. your site are two different things. First, you can optimize your company website, as it does not allow you to do it for you. You have no control over what content is placed in a corporate network availableSite. For this reason alone it is essential that you have a website. This is your safety net should you decide to leave their mark. So when I asked where you are, you should now have the online presence of your decision to your own website and do. Sites range in price from moderate to expensive, but for now a simple site would be ideal for your property well. It 'really the optimization should be focused on. The age of your domain name also plays aexpected role in your SEO efforts to start as soon as possible. Before you begin, and before you can reap the benefits of online marketing.

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