Why Email Marketing?

In the modern world in which we live, where high technology and the Internet is part of our daily lives, it is important to keep up with the latest trends to keep for your company, and to rise above the competition.
Therefore, online marketing has become a popular trend among companies. And a kind of online marketing that is often used, e-mail marketing. E-mail marketing is a form of direct marketing, which as the name implies, uses e-mailas a means to communicate advertising messages to the target group.
Although some people think that spam e-mails have been killed as a marketing tool that really works yet. In fact, according to studies made of the Direct Marketing Association, in 2009 alone, e-mail marketing ROI estimated $ 43 for every dollar spent. The expected value for 2010 is $ 42.
If this is not reason enough to prove to you via e-mail marketing for the company, here are some ofoffers additional advantages:
• Increase sales conversions. No matter how good or interesting your product is the truth, not all your visitors will actually buy your products at their first visit. In fact, research shows that it takes a buyer an average of nine visits before making a purchase decision. In short, it requires that the entire sales process is an effective element of repetition.
• Up-sell and cross-selling of products and services. McDonaldsmakes billions of dollars annually from their base, up-selling strategy, "Do you want fries with that?"
If done correctly, offers e-mail is a great opportunity to up-sell and cross sell your products and services. For example, if you sell a site, the gadgets that bring a person who buys a camera may also be interested in the case or memory card to buy to improve their camera.
E-mail marketing software allows you to easily create a series of e-mail (answering machine)automatically follow up with offers all the accessories gadget that you sell, the customer will find interesting.
• Do valuable feedback from visitors to obtain customer feedback is an important tool for any company that you can get an idea.:
-Who is your target group
-The amount of money your target audience is willing to spend
-Other products and services offer
• I encourage you to make web users offlinePurchases. This may come as a surprise, but e-mail marketing is often a catalyst for the purchase and web users go offline. According to one survey, 59% of email users who have not made the purchase online after receiving an e-mail promotion.
• Generate repeat sales. It 'a known fact in business, acquiring new customers is much more difficult, not to mention more expensive than maintaining old ones. And while new markets are large, the value ofrepeat sales is important.
Maintaining lines of communication with your clients regularly via e-mail, you can create up to four times more profit. And excellent e-mail marketing, such as sending e-mail newsletter rate of repeat purchase by existing customers to increase.
However, note that e-mail marketing is a type of marketing strategy vey difficult, if not done correctly, can work against you. When new, this type of marketing isshould seek the services of experts in this field, so your e-mail marketing campaign run directly by e-mail design for the contents of your e-mail newsletter.

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