collective madness in online trading - Even "Dummies" can give away
Whether you sell products online high or low margin, because it must serve the market, the "Holy Grail"?
collective madness we discard 100 years of retail business have the science.
Retail, science has recognized that if you with 'need' clients for a fun and exciting experience "(escape from a life otherwise mundane and boring) you engage your products or services developed, sold at the right price.
Of course, science provides the most Read service, for example, layout, atmosphere, etc., but these are all to provide the best experience 'and create customer loyalty, I know where to go and my "fixed".
Your customers are online looking for the same experience.
Did they understand?
When online trading moved to the High Street shop, were all net. Discounts, prizes and, of course, more discount.
I know of companies willing to give up their bottom line, except> Online.
How could this happen?
Many retailers are not fully developed and focused its online service slow. Tactical approach to their online offer, the background in the boardroom.
What happens when you focus on your strategic business online?
In 2009, we contributed to the campaign online at McDonald's, Australia to introduce a new 'retail experience' in the production of double-digit increase in constantSales.
Within six weeks, McDonald's has purchased) 1.4million (single opt) of online consumers (5% of the Australasian population.
If managers Focus Online, the power of "experience" you can create whole new opportunities for profit.
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