Mcdonald's vs. Chipotle - Chipotle How successful

Over the years, people have seen the emergence of Chipotle. While Chipotle is not nearly the size of McDonald's, this is the development and should not be overlooked. A lot of people ask exactly how Chipotle has succeeded. If all the year would only look at the numbers in advertising, the amount of advertising for a Chipotle is equivalent to McDonald's advertising budget for a day. This fact is very surprising. That said, theChipotle success must come from other factors. On closer inspection you will notice that the brightness Chipotle offered by the product and their service. Following these two important factors that Chipotle has been able to have speculated as people grow more quickly.

Product

Chipotle, the product is very simple. Their strategy was to fast food gourmet Mexican, but still gourmet. You can also some similarities between Chipotle and Subway, but ChipotleFunctions on a different level. Each client is Chipotle tell you that their food is incredible. Some companies spend so much money to neglect, if any charges for the service or bring it to invent the perfect product for your customers. This is what Chipotle and have them successfully.

Service

Another factor that has successfully contributed Chipotle is their service. Along with this is the environment and atmosphere, to enable them in their restaurants. Fast casual is definitely the newTrend, and from the looks of it, is to stay. One thing is certain, he could be very good food quickly and with the saturation value of Chipotle penetrate the food industry.

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