A great lesson from McDonalds in Marketing your photography - part 2

In Part 1 of this article, I wrote to say that one of the keys for the 'McDonalds success - theirs. It is systems such as photographers, we study their example, and different companies need our institution.

McDonalds have to systematize all the management practices all the way to go to those cucumbers in Hamburg.

If you missed the article as "go to" a great lesson from McDonalds on marketing your photography.

Part ofsale system they use is the "six words" called.

Perhaps it has something to do with the fact that McDonalds (USA) that all eight people in the workforce, worked for some time, but many readers of my newsletter marketing photography who sent me messages in the discussion of the "six words" .

It seems to be deeply ingrained indelibly in your mind!

But remember the most important thing for the "six words", the effect is on the bottom line. In short,an increase in sales ...

Dramatic!

What are the "six words"?

"Do you want fries with that?"

Through the system, because each customer is asked the question, McDonald's U.S. has sold 1 / 3 of all French fries sold in restaurants in

The system worked for them, we do work for us!

There are many types of up-selling, we can use in our studio ... tries, with straw mats and frames up-selling, upgrading to larger sizes, different surfacesetc. - what you should do - but I want even easier.

We begin our "six words" mantra! What do you say? From now on, now matter how much or how little our customers, we are writing the order, we apply. "Would you like wallets with that?"

It works, try it and see. I think you'll be pleasantly surprised.

Why does it work?

The most difficult part of sales, the initial decision, some do with their hard earnedMoney, but once the decision - the hat is gone! Mentally, they already own the product. When we asked him - right now - to purchase a small fee, they will agree (in number) is almost automatic. It is a psychological quirk that simply can not be avoided.

Marketing is the creation of systems that are prospects for thinking of us and / or our products. The distribution and monetization of the system and it's our job as a studio owner to maximize profits, where and whenpossible. This is a simple but effective practice, that means the difference between a vacation to Hawaii and able to work throughout the year.

Once you have the "six words" is available, then you can start thinking about it - "If the Giants, who"

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