A great lesson from McDonalds marketing your photography - part 2

In Part 1 of this article, I wrote to say that one of the keys to the success of McDonald - their systems. And, as photographers, we need to study their example and set up more systems in our company.

At McDonald's' to systematize all down by management practices all the way, how many pickles on a hamburger to go.

If you missed the previous article, "a great lesson from McDonald on marketing your photography" to go.

Part ofthe distribution system I use is called "six words".

Perhaps it has something to do with the fact that (the U.S.) is one of eight people in the world of work for a time worked at McDonald's, but many readers of my newsletter photography marketing has sent me messages in the discussion of "words you are. "

It seems to be deeply ingrained indelibly in his mind!

But remember the most important thing about the "six words", the effect it has on the bottom line. In short,improves sales ...

Drama!

What are the "six words"?

"Would you like fries with that?"

Through the system, because each customer is asked the question, McDonald's has sold a third of all French fries sold in restaurants in the United States

The system worked for them, we do the work for U.S.!

There are many types of upselling we can in our studio ... has tried to use frames with mats and upselling, upgrading to larger sizes, differentIt surfaces, etc. - what should be done - but I want even easier.

We begin our "six words" mantra! How about this? From now on, buy no matter how much or how little our customers as we are writing the order, we ask this question. "Would you like bags with this?"

It works, try it and see. I think you'll be pleasantly surprised.

Why does it work?

The most difficult part of sales is on the initial decision to part with their hardearned money, but once the decision - it's hats off! Mentally, they already own the product. If they are asked - at the moment - for a small fee for the purchase, they will agree (to a large number), almost automatically. It is a psychological quirk that simply can not be avoided.

Marketing is the creation of systems thinking to the prospects of us and / or receive our products. The distribution and monetization of the system, and our work is the owner of a study of profits, and where to maximizewhenever possible. This practice is a simple but effective means that the difference between a vacation in Hawaii and works all year is possible.

Once you have the "six words" the system, you can start now to think about it - "Do you want to supersize that"

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A great lesson from McDonalds - marketing your photography

fast food chain McDonald's is probably one of the most successful franchise in history. The number one reason for this success is to be applied easily to the marketing of your own photography.

The whole reason for the success of McDonald) is (in my opinion their systems. They have a system for all to consider what a hamburger should be developed, until the potatoes cook in the various management tasks.

If we have a burger in Los Angeles,exactly the same as the one we ordered in New York. This is important because we - as consumers - what to expect, there are no surprises x. McDonald's weighing. He knows he knows that one gram of people to pay x amount for a hamburger And it is the most profitable combination of size and cost, so that what they sell. Not a day for each day of experimentation or deviation. This works - they do it.

In other words, if you find something that works - right down! Turn it into a system! And thissimilarly, if profitable.

We know as a photographer, how to create beautiful works of art, and we are constantly trying to test the limits. We are constantly new techniques, new perspectives, new lighting. We want every shot we take as a completely unique and different.

This is fine - for competitions. This is fine - for our own satisfaction. This is not good for running a business portrait.

Way back in the old days, when photographers used film in reality, aedgy new technology introduced, which is filmed and then as a rule had been transformed, as if it were a movie. We call this "cross processing".

Everywhere I looked, I saw the cross processed prints. In all the fashion, fashion magazines, on posters, headshots, contests everywhere! But not one of my customers never bought a single picture, cross processing pressure off me. Or a shot on infrared film. Or any other trend, experimental fashion.

What they want is to depend on yourMarket age, education and finance, but what a group is in marketing, their tastes are very similar at all. Hold the pose and sellers in a very short time you will notice that almost all your customers to buy the same basic picture.

Sell ​​them know that

Stop wasting your time, money and energy trying to be a pioneer! Remember what they say about pioneers - were lying on the roadside with arrows sticking outon the back.

Finding a marketing strategy that works and the pound into the ground! Stop constantly changing everything around. Finding a system that works for you and milk for all it's worth. Find the location, customers want and shoot first.

Once you start trying to systematize the various aspects of business, it will run smoother, make more money and have more time to experiment for your enjoyment.

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As a strategy for marketing of Burger King Would you sell your photography help

Some time ago I read about a marketing strategy employed by Burger King which I think is smart enough - and who will pay for all of us.

It seems that they have these competitors - McDonald's - which is larger and has far more resources. In business, this is important. The more you have to work, the better able to withstand fluctuations temporary setbacks to the economy, etc. Plus you need to spend more on product research to find prime numberHeadquarters and all that sort of thing.

"So what?" He asks. I am a photographer, not an expert on fast-food restaurants.

Hold on, it will.

BK, thinking that sooner or later, the superior resources, would have done, he began to think of a workaround. An ingenious solution to a huge problem, uses his strength against their opponents!

A very important factor for the success or failure of a fast food restaurant is the location. (It 's the same in most other retailtoo. Companies) McDonalds has the resources to spend $ tens of thousands - perhaps hundreds of thousands - rent surveys, the agents work exclusively for them, traffic studies, surveys and zoning and so on.

I'm sure there are a million different factors in choosing an ideal location.

Burger King, or have not - or do not want to spend - the money available for sites as good as those found at McDonald's.

What to do?

YouMcDonalds can be found!

After McDonalds spends all this money, it is likely that this is an ideal location, with more than 100%, so Burger King McDonalds to observe a strategy - and then open a position within a block or more without them !

Do not believe us? The next time you see a Burger King, looks around, there's a McDonald's just down the street! Guaranteed! Did the strategy work? You bet!

So what has to do with the marketing of yourPhotography?

The point is, why reinvent the wheel? As a small business person, you need every advantage you can get. Why stumble in the dark? If you want your photo market, finding a successful photographer and do the same, what they do.

They paid a lot of money in trial and error testing to get where I am today, it is pointless to throw money into the hole. Not everything is the same for all the work, but at least it's a start andhave pointed in the right direction.

If you have an idea ... that good ... that the work will go on my site listed and for the marketing course free of charge. You will not regret.

Publishers, you can freely publish and distribute this article as long as it remains intact - even my link and bio - and remains unchanged.

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A great lesson from McDonalds in Marketing your photography - part 2

In Part 1 of this article, I wrote to say that one of the keys for the 'McDonalds success - theirs. It is systems such as photographers, we study their example, and different companies need our institution.

McDonalds have to systematize all the management practices all the way to go to those cucumbers in Hamburg.

If you missed the article as "go to" a great lesson from McDonalds on marketing your photography.

Part ofsale system they use is the "six words" called.

Perhaps it has something to do with the fact that McDonalds (USA) that all eight people in the workforce, worked for some time, but many readers of my newsletter marketing photography who sent me messages in the discussion of the "six words" .

It seems to be deeply ingrained indelibly in your mind!

But remember the most important thing for the "six words", the effect is on the bottom line. In short,an increase in sales ...

Dramatic!

What are the "six words"?

"Do you want fries with that?"

Through the system, because each customer is asked the question, McDonald's U.S. has sold 1 / 3 of all French fries sold in restaurants in

The system worked for them, we do work for us!

There are many types of up-selling, we can use in our studio ... tries, with straw mats and frames up-selling, upgrading to larger sizes, different surfacesetc. - what you should do - but I want even easier.

We begin our "six words" mantra! What do you say? From now on, now matter how much or how little our customers, we are writing the order, we apply. "Would you like wallets with that?"

It works, try it and see. I think you'll be pleasantly surprised.

Why does it work?

The most difficult part of sales, the initial decision, some do with their hard earnedMoney, but once the decision - the hat is gone! Mentally, they already own the product. When we asked him - right now - to purchase a small fee, they will agree (in number) is almost automatic. It is a psychological quirk that simply can not be avoided.

Marketing is the creation of systems that are prospects for thinking of us and / or our products. The distribution and monetization of the system and it's our job as a studio owner to maximize profits, where and whenpossible. This is a simple but effective practice, that means the difference between a vacation to Hawaii and able to work throughout the year.

Once you have the "six words" is available, then you can start thinking about it - "If the Giants, who"

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A great lesson on your marketing McDonalds Photography - Part 2

In Part 1 of this article, I wrote to say that one of the keys to the success of McDonald's - their systems. And as a photographer, we must study their example and institute more systems in our company.

At McDonalds you to systematize everything from management practices all the way down, how many cucumbers go to a hamburger.

If you missed from the article, go to "a great lesson on your McDonalds marketing photography."

A portion of theSales system that they use is called the "six words".

Maybe it has to do with the fact that () in the United States from each of eight persons in the workforce, has at some time worked at McDonalds doing, but many readers have sent me messages of my photography marketing newsletter on the "six words".

It seems to have been indelibly ingrained in their psyche!

But the most important thing to remember is the "six words", the effect is has on the bottom line. In short, itimproved sales ...

DRAMATICALLY!

What are the "six words"?

"Do you want fries with that?"

Because of the system, because each customer is asked this question, sold Mcdonalds 1 / 3 of all French fries sold in restaurants in the U.S.

The system has worked for them, we make it work for us!

There are many types of up-selling, we can use in our photo studio ... try to upsell with straw mats and frames, upgrading to larger sizes, different surfaces --etc. - what you should do - but I want it even easier.

Let's start our own "six words" mantra! How about this? Buy From now on, no matter how much or how little our customers, so we write the order, let us ask this question. "Would you like a wallet with that?"

It works, try it and see. I think you'll be pleasantly surprised.

Why does it work?

The hardest part of sales is to make it to the initial decision, deserve a portion of their hardMoney, but once they made the decision - the hat is down! Mentally, they already own the product. If you ask them - are at the time - for a small additional purchase, they will accept (in large numbers almost) automatically. It is a psychological quirk that are not easily avoided.

Marketing is the creation of systems, the chances of us think and / or receive our products. The distribution system is to earn money and it is our job as a studio owner to maximize profits, wherever and wheneverpossible. This is a simple but efficient practice that the difference between vacation in Hawaii and work throughout the year can mean about.

Once you have your "six words" system in place, you can start now on - "Would you like the giants?"

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A great lesson McDonald - On Marketing Your Photography

McDonald's fast food chain is probably one of the most successful franchises in history. The main reason for this success can be easily applied to the marketing of your own photography.

The whole reason for McDonald's success is (in my opinion) of their systems. You have a system for everything from, should consider how much a hamburger patty to how long the potatoes cook developed to assess the various management tasks.

If we order a burger in Los Angeles, it is exactlythe same as the one we ordered in New York. This is important because we know - as a consumer - what was to be expected, there are no surprises. McDonald's knows that you pay x amount for a hamburger weighing x ounces. And it is the most profitable combination of size and cost, so that what they sell. There is no day to day experimentation or deviation. This works - do it.

In other words, if you find something that works - right it down! Turn it into a system! And indeed the same manneras long as it is profitable.

We know as a photographer, how to create beautiful works of art, and we constantly strive to improve the boundaries further. We are constantly trying new techniques, new perspectives and new lighting. We want every shot we take is totally unique and different.

That's fine - for competitions. That's fine - for their own gratification. That's not good to run a portrait business.

Way back to ancient times when photographers actually used film, new edgyTechnique was introduced, where the film, which had a rule and then processes it as if it were a slide. We call this "cross processing".

Everywhere I looked, I saw over processed prints. In all the hip, trendy magazines, on all posters, headshots, contests everywhere! But none of my customers ever bought a single cross processed portrait of pressure from me. Or a shot on infrared film. Or, another trend, experimental fashion.

What they want depends on your age marketGroup, education and finance, but what a group can be found on marketing, their tastes are all going to be very similar. Keep track of the poses are the best seller and in a very short time you will find that almost all your customers to buy while the same basic photos.

Sell, dass

Stop your time, money and effort trying to pioneer! Remember what they say about pioneers - they are projected to lie beside the road with arrows from theirBack.

Find a marketing strategy that works and the pound into the ground! Stop running around constantly changing everything. Find a system that works for you and milk for all it's worth it. Here you will find the poses that your customers and they want to shoot first.

If you try to start the various aspects of your business systematized, it will run smooth, that you have more money, and you'll have much more time to experiment for your own pleasure.

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