A great lesson from McDonalds - marketing your photography

fast food chain McDonald's is probably one of the most successful franchise in history. The number one reason for this success is to be applied easily to the marketing of your own photography.

The whole reason for the success of McDonald) is (in my opinion their systems. They have a system for all to consider what a hamburger should be developed, until the potatoes cook in the various management tasks.

If we have a burger in Los Angeles,exactly the same as the one we ordered in New York. This is important because we - as consumers - what to expect, there are no surprises x. McDonald's weighing. He knows he knows that one gram of people to pay x amount for a hamburger And it is the most profitable combination of size and cost, so that what they sell. Not a day for each day of experimentation or deviation. This works - they do it.

In other words, if you find something that works - right down! Turn it into a system! And thissimilarly, if profitable.

We know as a photographer, how to create beautiful works of art, and we are constantly trying to test the limits. We are constantly new techniques, new perspectives, new lighting. We want every shot we take as a completely unique and different.

This is fine - for competitions. This is fine - for our own satisfaction. This is not good for running a business portrait.

Way back in the old days, when photographers used film in reality, aedgy new technology introduced, which is filmed and then as a rule had been transformed, as if it were a movie. We call this "cross processing".

Everywhere I looked, I saw the cross processed prints. In all the fashion, fashion magazines, on posters, headshots, contests everywhere! But not one of my customers never bought a single picture, cross processing pressure off me. Or a shot on infrared film. Or any other trend, experimental fashion.

What they want is to depend on yourMarket age, education and finance, but what a group is in marketing, their tastes are very similar at all. Hold the pose and sellers in a very short time you will notice that almost all your customers to buy the same basic picture.

Sell ​​them know that

Stop wasting your time, money and energy trying to be a pioneer! Remember what they say about pioneers - were lying on the roadside with arrows sticking outon the back.

Finding a marketing strategy that works and the pound into the ground! Stop constantly changing everything around. Finding a system that works for you and milk for all it's worth. Find the location, customers want and shoot first.

Once you start trying to systematize the various aspects of business, it will run smoother, make more money and have more time to experiment for your enjoyment.

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