A great lesson McDonald - On Marketing Your Photography

McDonald's fast food chain is probably one of the most successful franchises in history. The main reason for this success can be easily applied to the marketing of your own photography.

The whole reason for McDonald's success is (in my opinion) of their systems. You have a system for everything from, should consider how much a hamburger patty to how long the potatoes cook developed to assess the various management tasks.

If we order a burger in Los Angeles, it is exactlythe same as the one we ordered in New York. This is important because we know - as a consumer - what was to be expected, there are no surprises. McDonald's knows that you pay x amount for a hamburger weighing x ounces. And it is the most profitable combination of size and cost, so that what they sell. There is no day to day experimentation or deviation. This works - do it.

In other words, if you find something that works - right it down! Turn it into a system! And indeed the same manneras long as it is profitable.

We know as a photographer, how to create beautiful works of art, and we constantly strive to improve the boundaries further. We are constantly trying new techniques, new perspectives and new lighting. We want every shot we take is totally unique and different.

That's fine - for competitions. That's fine - for their own gratification. That's not good to run a portrait business.

Way back to ancient times when photographers actually used film, new edgyTechnique was introduced, where the film, which had a rule and then processes it as if it were a slide. We call this "cross processing".

Everywhere I looked, I saw over processed prints. In all the hip, trendy magazines, on all posters, headshots, contests everywhere! But none of my customers ever bought a single cross processed portrait of pressure from me. Or a shot on infrared film. Or, another trend, experimental fashion.

What they want depends on your age marketGroup, education and finance, but what a group can be found on marketing, their tastes are all going to be very similar. Keep track of the poses are the best seller and in a very short time you will find that almost all your customers to buy while the same basic photos.

Sell, dass

Stop your time, money and effort trying to pioneer! Remember what they say about pioneers - they are projected to lie beside the road with arrows from theirBack.

Find a marketing strategy that works and the pound into the ground! Stop running around constantly changing everything. Find a system that works for you and milk for all it's worth it. Here you will find the poses that your customers and they want to shoot first.

If you try to start the various aspects of your business systematized, it will run smooth, that you have more money, and you'll have much more time to experiment for your own pleasure.

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