Business Image

One of the most important things in a company is a clean image. I started a small business when I was twelve years old and built it into a very large and small businesses franchise business. I moved at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We have always believed in image and cleanliness. How can you sell cleaning services when your equipment is ratty looking, it shows a complete disregard for theCustomer.

Image and cleanliness were issues brought by some of the leaders of franchising, such as Ray Kroc, of McDonald, and Tom Monhan of Dominos Pizza. That tradition in franchising helps build brand loyalty, and shows respect and pride in your work. When Fred Smith, Federal Express, now simply Fed Ex, renamed, started by the customer, he showed respect by insisting that all vans be pressure washed nightly. If you look at the manual for a Starbucks, 1 / 2 ofIt is not how to make coffee, it comes to customer service, cleanliness and image. Why? Respect for customers, employees and brand names. Obviously, many believe the economy is not in sound and fire to name a few. You should be in your company. So many of our competitors over the years not, they opened the market was simple. Many times the independent mobile detailing outfits or mobile truck washing compete against companies that we do not have a name on the vehicle or trailer usedin the industry. Many had not even painted their rigs? Any color really. Heck, they could only paint white with blue stripes and put Plain Wrap-pressure cleaning. Anything is better than nothing, but image is important to your business really any business. Not only was he the sensitivity of the entire industry full of reputable practitioners, but also, it is demeaning to the individual companies and their clients, if a physician fails to maintain a proper image.

I was always and still amToday obsessed with image and this obsession in the economy has done me good service, what you see on these tests and constantly think the picture from the perspective of the customer, are characterized in addition to your shop and watch what you see? Do the same for the competition, what they lack? If you are not the same, you can improve your image? Here is the first page of the first chapter of my company's confidential operations manual. The whole series of manuals in my company is about1000 pages, I know because I was so worried that it was correct, I wrote the damn thing myself. It all starts with picture:

IMAGE

The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. We at Franchise Central gone overboard with every detail. If you have not noticed, is all that the bright yellow. The trucks, flyers, shirts, hoses, vacuum - YELLOW! The rest is either blue or silver. Weare required to always project a positive image in the mind of every customer.

As you probably know, Wash Guys has never sacrificed its high-performance image ratio. What you might not be aware that a high public image may not cost as much as you are led to believe.

In the service business, the picture is fifty percent (50%) of your company. The impact you make on your customers, whether it is about their appearance, cleanliness of your equipment or style of your classy color brochure, for everwill be reviewed. Even if your first impression is great, you can lose it just as fast, if you do not treat simple details.

Here are a few areas that are the foundation for your "new image".

· The clothes you wear

· The way you carry yourself

· The equipment you use

· The people you hire

· The advertising you choose

· Phone calls

· In the quality of work

· Clean your truck

· Your general appearance

· Literatureand business cards

Image in business is so important, especially in the service business or franchise, so when we see competitors in the market to recognize the disregard image and still be able to get business, we understand that our company in a such a market is an absolute no-breeze. There are many problems in the washing mobile business with the competition, and we are cleaning it, city by city, state to state, both literally and figuratively. Now ask yourself, what do you picture from? CanBlowout your competition through superior picture? Have you even thought about this recently? Just like Sam Walton, Ray Kroc, Tom Monhan, Michael Dell, Fred Smith and countless others in their industries. You can use the lion's share of your market, if your focus always on the image of your company. He worked for us, as we have opportunity, quality, image, cleanliness and service bring back the customers who clearly has been forgotten in so many markets in the United States seized. It isnot every day that a company is mentioned. Are you paying lip service to the image of your company or you take it seriously, do this or that, and whatever you think it shows. Think about it.

coffee machine culinary school used equipment