Leaders of the Lid

In 1937, Dick and Maurice stumbled onto a business opportunity which turned into a success. They opened a small drive in restaurant in Southern California. Drive in restaurants were a phenomenon that sprang up in the early thirties and have always been very popular.

Dick and Maurice made some changes to their restaurant. It reduces the amount of food on the menu, and reduces the costs and prices. They tightened everything. In addition, they developed what they considerSpeedy Service System. The kitchen was like an assembly line where each person focused on service and speed. Their goal was to each customer in order in 30 seconds or less completed. And they succeeded. By the mid-1950s, annual revenue hit $ 350,000, and then Dick and Maurice distributed net income of approximately U.S. $ 100,000 per year.

Who were the brothers? On the front of the little restaurant a neon sign that said: "McDonald's Hamburgers hung." Dick and Maurice McDonald hit the U.S.Jack Pot, and they say the rest is history, right? Wrong. McDonald's never went further because their poor leadership put a lid on their ability to be successful.

Their genius was in customer service and kitchen organization. This talent led to the new facility in the new system of food and beverages. This led them to the idea of the marketing concept of McDonald's. In 1952 the brothers began the McDonald's franchise restaurants, but their effort was a fiasco.The reason was simple. They lacked the leadership to make it into force. Dick and Maurice were good keepers. They understood how to lead a company to make their systems effectively, reduce costs and increase profits. They were good and efficient managers. But it's leaders do not. Your thought patterns clamped a lid down on what they can do and be. At the height of her success, Dick and Maurice found himself Smack Dab against the law of the lid.

In 1954, theBrothers connected with a man named Ray Kroc who was the leader.

Kroc founded and ran a company that sells machines for the production of milk shakes. Kroc was from McDonald's, in fact, they were one of his best customers. And when he visited include the restaurant, he had a vision for their potential. In his mind, he could see the restaurant go in hundreds of markets nationwide. Soon, a deal with Dick and Maurice suggested, and in 1955 he founded the McDonald'sCorporation.

One of the first things he did was the franchise rights, so he can buy used to sell it as a model and a model for other franchises too. Then he began to assemble a team and build an organization to make a McDonald's nationwide business. He recruited and hired the sharpest people he could find and his team was getting bigger and the ability began to develop its people to other recruits who had leadership skills.

In the early years, sacrificed a lot Kroc. Although he in his mid -fifties, he worked long hours, just as he was when he first started in business thirty years ago. It eliminates many frills at home. In fact, during the first eight years, with McDonald's, he took no salary. Not only that, but he personally borrowed money from the bank and against his life insurance to help cover the salary of a few key leaders he wanted on the team. His victims and his leadership has paid off. In 1961, purchased for the sum of 2.7 million U.S. dollars Kroc exclusiveRights to McDonald's.

The "cover" in the life and leadership of Ray Kroc, of course, was much higher than those of his predecessors.

Over the years, Dick and Maurice McDonald had tried their food service franchise system succeeded in the approach to 15 buyers, only 10 actually opened to sell the restaurants. And even in this small business of their limited leadership and vision have been obstacles. For example, if their first franchisee, Neil Fox from Phoenix wanted him toMcDonald's Restaurant, Dick's answer was: "What is .... you have? Means McDonald's in Phoenix, nothing!"

On the other side of the wire lid of life, Ray Kroc was high in the sky. Between 1955 and 1959, Kroc succeeded in opening 100 restaurants. Four years later, there are 500 McDonald's. Today the company has more than 21,000 restaurants has opened no fewer than 100 countries.

Regards,

Ken Lomba

http://BlastCapsInternational.com

a cook chicken recipes