A great lesson from McDonalds marketing your photography - part 2

In Part 1 of this article, I wrote to say that one of the keys to the success of McDonald - their systems. And, as photographers, we need to study their example and set up more systems in our company.

At McDonald's' to systematize all down by management practices all the way, how many pickles on a hamburger to go.

If you missed the previous article, "a great lesson from McDonald on marketing your photography" to go.

Part ofthe distribution system I use is called "six words".

Perhaps it has something to do with the fact that (the U.S.) is one of eight people in the world of work for a time worked at McDonald's, but many readers of my newsletter photography marketing has sent me messages in the discussion of "words you are. "

It seems to be deeply ingrained indelibly in his mind!

But remember the most important thing about the "six words", the effect it has on the bottom line. In short,improves sales ...

Drama!

What are the "six words"?

"Would you like fries with that?"

Through the system, because each customer is asked the question, McDonald's has sold a third of all French fries sold in restaurants in the United States

The system worked for them, we do the work for U.S.!

There are many types of upselling we can in our studio ... has tried to use frames with mats and upselling, upgrading to larger sizes, differentIt surfaces, etc. - what should be done - but I want even easier.

We begin our "six words" mantra! How about this? From now on, buy no matter how much or how little our customers as we are writing the order, we ask this question. "Would you like bags with this?"

It works, try it and see. I think you'll be pleasantly surprised.

Why does it work?

The most difficult part of sales is on the initial decision to part with their hardearned money, but once the decision - it's hats off! Mentally, they already own the product. If they are asked - at the moment - for a small fee for the purchase, they will agree (to a large number), almost automatically. It is a psychological quirk that simply can not be avoided.

Marketing is the creation of systems thinking to the prospects of us and / or receive our products. The distribution and monetization of the system, and our work is the owner of a study of profits, and where to maximizewhenever possible. This practice is a simple but effective means that the difference between a vacation in Hawaii and works all year is possible.

Once you have the "six words" the system, you can start now to think about it - "Do you want to supersize that"

The Food Revolution Culinary Institute Books