Focus on the mind, not the stomach - McDonald Street

Have you ever wondered why the big M is so successful? Why is there golden arches all over the world? It's because the burgers are absolutely delicious and healthy?

In fact, the success of McDonald's' is not in its burgers, which is questionable if it really is so delicious and healthy or not, but in their powerful and successful advertising campaign. It caters to the brain more than your stomach.

Research has shown that repeated messages and impulsesover time creates a strong sense of familiarity and comfort for the recipient, of course, that the recipient does not reject the appeal, in the first place. For example, if I write that I hate hamburgers, no matter how McDonald's jingle, slogan or advertising that is free to me, the way I can buy a burger, despite the lowest long-term. This is known as Neuro-Linguistic Programming.

This is why McDonald's Franchiseare so expensive. Buying a franchise is the equivalent of buying the whole system controls and McDonald campaign and the fact that the public is already exposed to the fast-food chain, so it's easy to gain. McDonald's advertises its services consistent with masses so quick and penetrating, and exposure of McDonald is extremely high compared to other fast food chains. Ask someone on the street and is very unusualfind someone who has not seen the logo before or heard of the brand. It is known that it is regarded as a symbol of modern America.

In short, the point is that a successful advertising campaign, one of the keys, creating a powerful organization. For those who want to succeed, not fail to advertise!

Steak Books