Starbucks Target Market and Management

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. Different customers are more willing to pay for luxury good now more than ever. With that in mind, through Starbucks aggressive expansion techniques they have begun targeting almost every demographic.

"McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-through windows to some of their locations." (Tancer, 2008)

As McDonalds and other chains realize the money in luxury coffee more companies will begin to enter the marketplace. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. These smaller coffee shops have their core customers who will not give their business to anyone else. These smaller coffee shops can offer specialized products and services or serving to the local markets needs. However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage. Coming back to our original quote, we believe that McDonalds has a customer base that is extremely large that now has the option to get their coffee where they get their breakfast already. McDonalds also has an extremely large bargaining power and runs each franchise with impeccable automation. McDonalds cup of coffee costs a lot less money than Starbucks and tastes the same in a lot of cases. One of Starbucks biggest competitors is the economy; Starbucks provides a luxury good that will be a good that people cut out when they want to save money. This has been witnessed with the recent closing of over a hundred Starbucks stores.

Tancer, B. (2008, January 10). Brewing Battle:Starbucks vs. McDonalds.

Steak Books Cookie Recipe

Continuar leyendo

Ocultar articulo

Understanding Triple Constraints and Their Impact in Project Management

This is one of the least understood, but most important keys to understand in project management. Without getting into the slightly-more-detail-required information for project management, we'll work through the concepts using an analogy.

Imagine for a moment that you need to have something to eat. Your first thought is that you would like it to be good, fast and cheap. Can you get something that is good, fast and cheap? You can try, but it's unrealistic. Why? Because you're fighting three competing requirements. Confused? Let's work through an easy example.

Your first available choice is McDonald's. (I did put first available.) You can get a meal quickly and it won't cost much. However, it's not really good for you. Good and fast are next to impossible to achieve.

Your next available choice is Outback Steakhouse. You can get a really good meal, complete with vegetables at a reasonable price. However, it's not going to be ready quickly. Your waiter will take your order and let the cook know it you want it rare, medium or well done. It takes time to prepare your steak to your preferred taste. Once again good and fast don't work well together.

So a stop at McDonald's will almost certainly guarantee a bite that's fast and cheap, but lacks goodness (proper nutrition). In fact, if we have to wait at a McDonald's we quickly become impatient. That's why there is a limited menu and value pricing.

A visit to Outback will almost certainly guarantee a good meal at reasonable prices, but will take time. In fact, if they brought out our food right away we'd be suspicious that it was really somebody else's meal. That's why there is a wine selection and an extensive menu with plenty of choices.

Just to clarify, this is not about McDonald's vs. Outback. These two restaurant experiences illustrate how good and fast almost always works. It's also important to know what is most important. Given little time may dictate that grabbing a meal-to-go at McDonald's is the prudent choice. Given more time you may enjoy the luxury of a leisurely-paced-meal at Outback.

In project management, with triple constraints, there is always a relationship like this in play. Knowing the triple constraints and the impact they have on each other is critical to your success in project management.

Cooking Network Foods Steak Books

Continuar leyendo

Ocultar articulo

Marketing Services Case Studies | Case Studies in Marketing Management

Mc Donalds! It is the word that he was obsessed, as I thought for the restructuring of our medium-sized restaurant food. I asked my colleagues, friends and what it takes to visit them at McDonalds? Some of them said that the quick service, said some of them the unique atmosphere and a few others are at best a short answer, that "his bakwas not always try to visit the local pub is full of it at high prices and money.

Cooking Network Foods Baking Cookie Culinary for Health

Continuar leyendo

Ocultar articulo

Management Consulting - worst interview mistakes

The worst thing you can do, is mild, generic responses to interview questions.

If you do not provide answers that give a unique element to your personality, the interviewer simply think you are the kind of person who is not willing effort.

First of all, discuss with anecdotes. If you are interviewed by a small council, we fail to deliver anecdotes. Here's an example.

What interests you about management consulting?

I like 'intellectual challenge of the job. I like to be able to solve even with ambitious, intelligent people to work with difficult problems.

This is a normal reaction. It's nothing personal about it - no story, no anecdote.

Do you understand the problem with this answer?

If you have a little story or anecdote about why it is called a consultant, will remain in the mind of the interviewer. If you just give a run of the mill, simple answer, it is only in combinationwith all other run of the responses at the mill. Not offer a job, nor the other replied in this way.

Once the consultant interviews are over, they usually have a group discussion about applicants. Candidates must have left a strong impression of discussion. Candidates who do not remember the interviewer can not. If the interviewer can not remember, does not say anything about you.

Here's how you can add an anecdote or a snack.

AVia is a conclusion. It 'a lesson learned or 20/20 hindsight. Call it as you can.

The answer was given, there was no snack. No statement was given.

It is understood that we go to a restaurant, and you will see that only together is a big difference in the strength of the final response to make.

WHAT 'interests in management consulting, which has more?

Since I did my internship in asset management, I realized that it is important to work for meteam with a top-of-the-line in front of challenges. The people I worked with then really knew what they were doing, and I very much admired. The work I did every day was a bit 'boring, but I liked her. Now I know that if I want to go forward in the world of work, I have to work that challenges me and as an important member of a team of first class.

Click here to learn more about Business Consulting Interviews!

foodmeatrecipes

Continuar leyendo

Ocultar articulo

The miracle of groups to participate in on-line Anger Management

Thousands of people suffer daily with emotional problems, including anger. Dealing with anger issues can be a tough fight. Many people believe they are able, through anger issues on their work. If you are active, changing, maybe you can. But people tend to find experts online anger management groups more useful.

angry people have a safety net of anger management groups online. It 's a place where you want to discusstheir problems. If in a group, they feel as if they are criticized and judged. Groups offer support and encouragement to anger people trying to express their anger better and progressive changes in their lives. The group consists of a number of people who have had similar problems, makes it easier for them to share their experiences with anger. Include knowledge of the group gives people the freedom to share and the existence of the group provides supporta feeling of comfort.

Online groups have different designs. Some groups are established for the benefit of one person with the problem of anger. Although the problem affects many people, everyone must face alone, but you can start by recognizing a problem and then help them learn about themselves to help.

If he feels as if the anger has been released and the impact on his family, a person might want to enroll in an anger group for families. Thisis a good idea, because if there are problems in the family, other family members are affected and also need to understand the situation better.

The couple also anger management groups, but also sometimes have problems with anger. The anger of the two people can come to help fix their problems occur.

There are also online groups, the children help. These elements must be improved, in particular on the perspectives of children conceived. Support programs for childrenwith behavioral problems caused by anger.

There are all sorts of anger management groups on-line. There is also anger management retreats and camps. These provide interested parties with the time away from their family environment. He may be a problem in a different environment to work in interesting activities and recreational activities integrated with anger management classes. The group setting provides tools to help with anger issues involved. You will find areas of anger management for aGirls or boys, even if they are for boys and girls. Fields growing need for anger management today, anger management groups, enjoys a growing popularity of online a. I'm still at work. larger schools offer groups for children and young people on issues that have bothered to go out of anger. organizations also need pastoral groups of people in their communities who need help in dealing with anger problems.

Thousands of people benefit from anger onlineManagement. If you think your work on the problems caused by rabies, it is recommended that you are online you are looking for a support group for anger management or in your area. The visit of a group like this would make a big difference in your life and those around you.

theculinaryinstitute

Continuar leyendo

Ocultar articulo

Hospitality Marketing: A Remedy to Problems of Hospitality Industry

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times, analysts suggest that the concept of this industry was initially known with a synonym, hotel industry. However in modern era the terminology of 'Hospitality Industry' is more common that comprises those businesses that provide services such as accommodation, food, and beverages to travelers seeking pleasure as well as those who travel due to business reasons (Gray & Liguori, 1996). Moreover it is argued that to some extend components of leisure industry such as cruise ships restaurants and to some lesser degree airlines are also considered part of hospitality industry as well (Papers4you.com, 2006).

Though the industry is assumed to be in nevr lasting demand but there are certain problems that this industry regularly faces. These problems may include uncertainty to the costs of even most economic source of energy, increased trend of problems in maintaining profitable food and beverage facilities, comparatively more increase in labor costs as compared to productivity, customer dissatisfaction due to increase in size and number of rooms as it is claimed to increase registration and other services process time and more importantly very high competition that induces heavy rate cuts to survive (Gray & Liguori, 1996).

Keeping these factors in view, in particular customer's dissatisfaction and profit reduction, Lewis & Chambers (1989) asserts that hospitality industry historically did not realize importance of marketing and a remedy to industry's problem is encapsulated in 'hospitality marketing', both in its foundation and practices. It was further asserted that in 1950s and 1960s, industry focused on technology and updating their telephone reservation systems. Similarly in 1970s and later, businesses were focused to increase assets and forgot the essence of industry, that is, 'customer oriented service'.

It was suggested that players in hospitality industry should realize that hospitality product is different, that is in fact, something intangible that they are selling and as both product and reasons for buying it are different also different so it demands a different marketing strategy, something like hospitality marketing that requires customer centered hospitality need identification, specific segmentation & positioning and 'the hospitality marketing mix'.

Such trend can be observed around the world (Papers4you.com, 2006). Food chains like McDonalds, Pizza Hut etc are now focusing on customer's service and taste rather than focusing on their own brand name only. McDonalds in India, for instance, operates differently while focusing on the 'vegetarian aspect' of their tradition than McDonalds in USA where focus is more towards an easy accessible food facility.

Hence the discussion may conclude that hospitality industry provided ever needed services. Nonetheless it may face certain specific issues that can be counterattacked through industry specific 'hospitality marketing'

References

Gray, W & Liguori, S, C, (1996), 'Hotel and Motel Management and Operations', Third Edition, Singapore: Prentice Hall Simon & Schuster (Asia) Pte Ltd

Lewis, R, C & Chambers, R, E, (1989), 'Marketing Leadership in Hospitality- Foundations and Practices', New York: Van Nostrand Reinhold

Papers For You (2006) "C/M/142. Dissertation. Measuring service quality in a Hotel", Available from http://www.coursework4you.co.uk/sprttrav6.htm [22/06/2006]

Papers For You (2006) "P/B/582. Benefits and problems of small hospitality businesses", Available from Papers4you.com [21/06/2006]

Baking cooking recipies

Continuar leyendo

Ocultar articulo