Avatar - After the movie ends the experience of Pandora

A blockbuster movie would be complete without a third party tie-ins. With the recent publication of the 20th Century Fox film "Avatar," this is the case. Two tie-ins of note are the images from 'if one of the largest producers of soda, where Augmented Reality, customers can obtain printed labels McDonald and specially printed maps, which are. These cards connect the receiver with interactive experiences.

McDonald's is what is called "Thrill Card", thecomes with the code if HR webcam appears before a computer, connect to the McDonald 's interactive experience of Avatar.

'S McDonald AR-cards that connect to Pandora film shows an attitude des Through Total Immersion Los Angeles, made their world markets to deliver HR 40. It is considered one of the largest installations to present the Augmented Reality technology.

support material for the avatar, 'McDonald'sThis is an unprecedented level of global commitment. This is one of the most expensive ever imagined the use of AR in question, and has the potential to reach hundreds of millions of people around the world.

This press release is the beginning of a new type of marketing, in which durable goods came to market in Conjunction with versions of the film. These experiences broaden the cinematic experience HR by a complex set of digital experiences that add to the fun of realFilm.

And 'this interactivity experience HR tilting and moving the cards you have control over the world. Customers are encouraged to touch things like Anemonids mysterious, and can be easily observed through the waterfall rain forest Pandoran how they interact with Anemonids bioluminescence. You can also browse through the old bridges, and vines are woodsprites.

The soda giant has one of its brands are used to provide customers with special HR-enabled cardsSoak the person to live in an avatar. This new technology, customers can maneuver in a helicopter Samson, AR unlock more experience and gain further experience with the paper in front of a webcam.

Consumers can also use a computer keyboard to initiate various actions and scenes and icons in conjunction with the activation of a webcam for the experience of HR. With this next step in technology, movies are no longer with the credits.Films like Avatar will continue to be felt by consumers through the use of these high-tech add-ons.

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