A great lesson from McDonalds on the marketing of your photograph - part 2

In Part 1 of this article, I wrote to say that a key to 'success McDonalds - their systems. And as photographers, we need to study their example and more institutions and systems in our company.

McDonalds have systematize everything from management practices to climb, how many pickles on a hamburger.

If you missed the previous article, go to "a great lesson from McDonalds to market your photography."

Part ofsale system they use is "six words" called.

Perhaps it has something to do with the fact that McDonald's (USA), a total of eight people in the workforce has some of the hours of work, but many readers of my newsletter marketing photo I sent messages on the "six words.

It seems indelibly rooted deep in their psyche!

But the most important thing for the "six words", remember, is the effect on the baseline. In short,Improved sales ...

Dramatic!

What are the "six words?

"You want fries with that?"

Because the system because every customer is asked the question, McDonalds USA has sold a third of French fries sold in restaurants

The system worked for them, we make it for the U.S. to work!

There are many types of up-sell, we can use in our study ... try, with straw mats and frames, upselling, upgrading to larger, different surfacesetc. - you should - but I want even easier.

We begin our "six words" mantra! How would it be? From now on, buy, no matter how much or how little our customers, we are writing the order, we ask this question. "You with portfolios, how?"

Work, try and see. I think you'll be pleasantly surprised.

Why it works?

The most difficult part of sales, which deserves to take the initial decision, with the most difficultThe money, but once made the decision - the hat is gone! Mentally, they already own the product. When asked - buy now - for a small fee, they will agree (in number), almost automatically. It is a psychological quirk that just can not be avoided.

Marketing is the creation of systems, the prospects for us to think and / or our products. The distribution system is making money, and it is our job as a studio owner to maximize profits, where and whenpossible. This practice is a simple but effective, which means the difference between vacation to Hawaii and able to work throughout the year.

Once you have your "six words" the system, you can start to think - "Want to supersize?"

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