Being a real person on the Net

Every company needs a unique selling proposition (USP) have ... something that makes them unique from the competition. Could have a large number of different unique features that you do, and we will explore some of them in a future article. But the first (and in my opinion the best) way to get people to do business with you, personalizing your organization. What should I do? Well, let's look at some examples of what I expect of a "personalization"





1) Kentucky FriedChicken, in fact, used two USPS. They first used the personalization with the Col Harlan Sanders. It 'was' Colonel Sanders Kentucky Fried Chicken "with a logo on gray-headed and bearded Colonel resturaunt with everyone, on every bucket of chicken on each cup of soda, etc. second USP is the slogan of" colonels secret mixture of 11 (or 18 or whatever it was), herbs and spices. "Again he made a personal matter.





2) Wendy's burger, which was originally a red-haired WendyDaughter of Wendy's founder Dave Thomas. However, this is not just the task of selling the product. How to increase sales by Wendy really necessary, Dave Thomas, who was at home, slow to speak man "normal" will appear in advertising. Dave Thomas and his picture appeared in more restaurants and Wendy has kept sales climbing.





3) and Lee Iacocca-Chrsyler When Chrysler was on the verge of bankruptcy, its new CEO has taken the bull by the horns. Immediatelyrefused his salary to $ 1 per year and has appeared in ads for the new Chrysler models. It 'was also involved with things like the restoration of the Statue of Liberty and other humanitarian efforts. Whatever Iacocca, was news! And every once thought of him when, designed by Chrysler. Needless to say, sales went up, and Lee Iacocca was considered a marketing genius. He also made him millions of dollars through the exercise of stock options that are related to the way in which he received the Chryslerround.





4) the lonely Maytag and craftsmen, you can not get much more basic a washing machine and dryer. There is only one commodity. How can the sale, so unique? Maytag had a brilliant idea to create a mechanic that has nothing to do (because I want you to see the reason, the product is so good that he never stopped.) Obviously, this is not a real person but a concept that subconcous almost, makes you think you have to buy a Maytag, if you do not want to spend moneyRepairs.





5) McDonalds, you have many USPS, but personal, I want to make, is Ronald McDonald. Again, like the Maytag craftsman, he is a fictional character, but it is a clown (happy, fun) and it does good things, like running the Ronald McDonald House for a good cause. Ronald appeals to children and invite them to a "Happy Meal" shortage. Burger King has tried to copy them, but their "king" is just a man with a mask so that you can not see, to move his face when he speaks.In my opinion, this is really stupid of Burger King. You miss a "real" person or just the idea.





6) Ken Nugent "One call, that's all" - is an attorney Ken Nugent true, but has offices in many major cities. Ken is probably more like a lawyer, but it is the customization of a network of law firms. Many people do not know how the idea of ​​meeting with a lawyer, especially a stranger. Ken Nugent has put a face to lawyers around the world. Nowthey call to speak with "Ken". This is really a marketing strategy brialliant.





There are countless other examples, but I think the 6 mentioned give us a good basis to test personalizaton works. As you would in your home business or internet business? Start looking at the questions, asking potential customers. I want to do business with a company without a name? I will be considered as a series held as a person? What happens ifneed a product replaced or a full refund?





How can I "customize" everything I do





To asnwer these questions, I realize that people do business with someone who does not want to do a "Company". For this reason, in my work, every business, every site, every blog, every resource of my business, my name, picture, phone number and address. This means two things:





1) First, it lets people know I am a real person. You can see what I seewant to call me on the phone or even know which part of the country live shows that I am not a stranger and hopefully being a friend.





2) Since my name is on everything, helps me not to the temptation to take shortcuts! In other words, because I value my reputation, you can be damn sure I can do everything to ensure that my clients are completely satisfied, if the company with me. Conversly Internet marketers very poorhiding behind a mailbox and use the self ruffled telephone services. I use it too, but I'm also using my real name and image and not hidden behind a false address.





What does this mean for you





Because the Internet can be a cold, impersonal tool, I recommend you all can do to make it warm and welcoming. I suggest you include the image, your personality and your individuality in your business over the Internet. Not just a number.Being the unique individual you are! And if you offer good service at a good price, I'm sure that will not only be an Internet marketing, but marketing will become an even richer!

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