Such as marketing, advertising and branding Relate
Marketing is defined by the Wikipedia online dictionary as a term for the promotion of business products, especially advertising and branding. The original meaning of the term, which literally go on the market, such as shopping malls, sell or enter into a market of goods or services developed.
The professional use of the term a broader meaning of the practice and science of trading. The American Marketing Association (AMA) says: "Marketing is an organizational function and a series ofThe processes to create, organize and deliver value for our customers and for managing customer relationships in ways that benefit the organization and its stakeholders. "
Marketing practices rather than a creative, advertising, distribution and sale to be counted. It 'also anticipate future needs of customers' wants and which are often discovered through market research involved.
The scientific study of marketing is a large and highly interconnectedSubjects with extensive academic publications. Marketing methods are informed by many of the social sciences, particularly psychology, sociology and economics. Anthropology is also a small but growing influence. Market research behind these activities. Through advertising, is also linked to many of the creative arts. The marketing literature is to reinvent itself and known for their vocabulary by time and culture.
So how can marketing is verycomplex issue that is associated with advertising and branding. It 's always evolving, because he wants and human needs are constantly evolving. The technology is the main reason why we change what we buy, but there are other reasons. Fashions and trends to dictate what we buy. And 'the task for marketers to find out what these trends. One of the most important sources for the discovery of this is to test the market.
Market testing is done online all the time, usually for a product at a time. Review ofResearch tools, we can find out what people are looking online. The frequency that a keyword or phrase is used, gives us an indication of exactly what people look for in the previous month and the same goes for trends.
In early 1960, Professor E. Jerome McCarthy of the Harvard Business School has established the four Ps to be:
1 Product
2 Price
Placing and 3
4 Promotion
The product is the marketing process which setsWishes and needs of the consumer or to be more precise, the benefits of producing the product for the consumer.
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