Where is your competitive advantage?
During the dotcom bubble, first-mover advantage is often identified with a competitive advantage. But many have found, when the bubble burst, as before the market does not always translate into winners.
What is clear today that the first to come up with an idea and translate this idea into a product or a service have an advantage in the very short term. While the Internet is necessary to reach larger markets, but also has legions of followers ready to run fast to create a good idea. Insome cases, the competitor with a product or a service, the same, if not better than your original idea. It 'just the way things are.
There are no winners when it comes to competing for the prize. Consumers at one point, the risk of a product that is cheaper - poor quality and poor service are just two common oqwhresults of shrinking margins.
How does a company to compete? In order to compete effectively in an organization, must befamiliar with its strengths. A company can draw in one of three areas: operations, customer relationships and innovation. In recent years it has been shown that a well-integrated information technology can significantly add value to each of these areas.
McDonalds, UPS, and San Miguel Corporation, companies that have excelled in their respective companies. They understand their strengths and focus on the promise. If you go to McDonalds, you canhas ensured that burgers, fries and soft drinks are consistent, regardless of what business you go anywhere in the world. UPS promises the package at its destination on time, arrived. San Miguel Beer has established itself as a brand compared to other beers of high quality in the international market.
Operational excellence will realize the promise of anytime, at a cost that people identify with the value. Your IT organization to contribute to this promise? Make yourSystems with customers, business partners and suppliers in such a way that supports your value proposition? Are you close with IT systems, business processes are intertwined in a way that at any given time, you know what happens in any part of operations? The IT organization needs to be built in the active support of operational excellence, if you make on your promise to all those who come into contact with the business.
My parents a business in our country. MyMother knows virtually every one of their customers - if you decline around the shop a week or once a year. When my mother greets as you enter the store, you feel that you have known all his life and that she understands what you want and exactly the right thing in mind.
The nirvana of every company is that the customer experience to create the same. If your organization is a traditional brick and mortar business or a pure Internet play, the goal is to create a personal feelingWhat makes customers come back to you for repeat business or recommend to their friends. A number of companies have managed to create systems that are designed to provide an exceptional customer experience with innovative technologies.
Your computer system makes it easy to do with your company? This is especially true for those who use the support from customers of the network to do their business. How many clicks does it take to get your customer where he wants to go? MeansYour system will remind customers to return to your site? Is your help desk is able to identify customers and consistent personalized experience?
The best companies are now innovators in their fields. The innovation extends beyond the product and business processes in order to engage and maintain a leading role in the market. Innovators see a chance to act and move very quickly. They embrace change and use of all resources -People, processes and IT - a requirement in the sector are at stake
For the record, knowing the strengths is the first step in the process of transforming your company into the powerhouse it is supposed to. Has your organization thrive on operational efficiency? The privacy of customers is the driving force behind your business success? If your strength is finding innovative ways to drive the market?
Once identified, information technologymust be aligned with that force. Only if the two intertwine, true leadership can achieve in the market.
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